Top 21 Benefits Of Facebook Marketing For Business

benefits of facebook marketing

Top 21 Benefits Of Facebook Marketing For Business [2020]

In a world where everything is going digital, where businesses are looking up to Digital Marketing for their promotion rather than traditional marketing, Facebook is just another facet of digital marketing. It is a resource and we are using it constantly. It is deeply ingrained in our lives and culture. A Facebook page has several probable benefits for your business. While some of these benefits are parallel to having a website, a number are eccentric to Facebook. Not only can people use it personally for connecting with friends and family, but it has also turned out to be a utilitarian tool for promoting and advertising business. You might want to resist it, but Facebook can still be a huge benefit to your business. It is crucial for business owners to promote their services if they want to draw in customers. Here, Facebook can be extremely useful.

There is a disarticulation between those who are seeing the benefits of Social Media and those struggling to get started.

You’re about to learn how social media marketing can help build your business. Some of the benefits you’ll learn about include:

  • Growing Brand Awareness: Social media marketing will make it easy to spread the word about your products and cause.
  • Increasing Your Traffic: Using social media and linking it to your website will help grow your traffic immensely.
  • Promoting your Products and Services: This is eventually why we invest in any sort of marketing, right?

Further are some of the advantages of Facebook Marketing:


1. Create Brand Awareness

Gaining brand recognition is one of any business’s most important marketing goals. Facebook users check their newsfeed multiple times in a day, giving your targeted audience repeated exhibition of your ads. When people are more familiar with your brand, they will purchase you’re your products when it is time to make a decision. Social media has a benefit over traditional media because it can get your brand in front of people much more swiftly and effortlessly.

2. Large Mobile Audience

Mobile traffic is crucial as smartphone penetration continues to increase. More than half of Facebook users access Facebook from a mobile device. Also, Facebook is one of the largest mobile application subsisting. Plenty of people rupture their workday by glancing at their phones for some social media time, giving you access to your mobile audience. This also means that having a Facebook page is crucial to your mobile marketing content, especially when you aren’t able to optimize your website’s mobile functioning or create mobile-friendly emails.

3. Can Reach Your Target Audience

Facebook Marketing can reach your exact audience. It is one of the most targeted forms of marketing. Facebook offers a profusion of targeting and retargeting options so you can show your ads to a scrupulously defined audience; demographic, location, behaviors, lookalike audiences and more are available. Facebook’s Ads Manager makes it effortless to handle your social media advertising campaigns, with user-friendly facets to help you set up your ad campaign. With a few clicks, you can run ads across Facebook, Instagram, and Messenger on mobile and desktop.

reach your target audience


4. Find New Leads

Once you find your audience that converts the fastest, it’s possible to attract people who are just like them by using Facebook’s “lookalike audiences.” This feature allows you to take a custom audience and use Facebook to find similar people who are most likely to purchase from you.

5. Reach your Audience through Social Listening

Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s significant to your audience and spot trends your target audience is following. You will learn about what they are struggling with, which can help you create content addressing those pain points. you can also identify the tone and language that your target audience uses. It is also used to get feedback that could help to distinguish their brand, product, or service.

6. Facebook Marketing can Increase your SEO Ranking

Search Engines are dependent on social signals to rank websites. SEO signals comprise of activity on your social media content. The activity involves share, likes, and comments on your posts. Facebook Marketing helps in increasing your social signals thereby influencing your SEO rankings.

7. Cost-Effective

Another vital benefit of Facebook Marketing is that it is one of the most economical forms of marketing. Facebook is the most economical advertising investment any business can make. You don’t require spending more on radio ads, television commercials, billboards, and various other traditional media to reach the same audience. It is free to create social media profiles and post your content. For some, that may be enough, and the quality of the content may promote the content on its own. However, if you would like to strive a little more and promote it further, paying for promotion will help increase exposure.

Facebook Marketing can help your cause go Viral


8. Facebook Marketing can help your cause go Viral

The social aspect of Facebook Marketing makes it better than any other form of advertising that exists. It not only spreads a great message; it also gave Always a ton of positive publicity. Facebook advertisements can go viral. If your ads are reaching the right people, they will probably share it with a friend or a relative. The beauty of a viral ad is that you can get a lot of attention for relatively little effort, getting a huge ROI. But you want to keep in mind that your focus shouldn’t be on forcing an ad to go viral.

9. Use #hashtags

The social aspect of Facebook Marketing makes it better than any other form of marketing that exists. Facebook advertisements can go viral.

10. Boosts Website Traffic

Facebook Marketing will boost your website traffic. You can execute a website click campaign to target your audience and drive them to your website. Social media marketing can abet in driving customers directly to your site. It is unlikely that all of your traffic will come through search engines. While you can escalate your website traffic through numerous sources, the accuracy and cost-effectiveness of Facebook Marketing make it more beneficial than other sources.

11. Upward Click-Through Rate

CTR means click-through-rate, which means the percentage of people who click on a specific Facebook post. Facebook ad CTR is growing constantly as Facebook improves its advertising tools and businesses are learning how to use them appropriately. With constant enhancements on the targeting and creative end, you can dial into the specific audience you are looking to reach. This also gives you the creative freedom of various ad types to select from and present to the customer.

12. Spy on your Competitors

Your competitors are probably making use of Facebook for marketing and you are making it easier for them by not using Facebook Marketing. Make sure to use social media as your weapon to grow your business if your customers are using it frequently. Now, this doesn't mean you can check out their sales or results from their ads, but it is a great way to see how others in your area and niche are growing on Facebook. Just go to your page's Insights overview and then scroll to the bottom.

13. Lower your Cost Per Acquisition

If you can get Facebook Marketing to function for your business, it will likely decrease your acquisition costs. Because Facebook Marketing is so cost-effective, you can cut out some of the other expensive advertising campaigns you are invested in.

14. Extensive Analytics

Facebook Marketing is real-time. You can look at your campaign in real-time. Instead of grappling to see your conversion rate and other social metrics, you have it laid clearly out in front of you. When handling a Facebook page, you can access this data through the “insights” tab. There, you are purveyed with metrics such as your weekly reach, page likes, post engagement, and your best performing posts. And, if you are dissatisfied with the results, you can make adaptations to your campaign straight away.

benefits of facebook remarketing


15. Remarketing

Essentially, remarketing is a type of technology that arrays ads of your business to people after they have visited your website, used your mobile app, or accorded you their email address. People will sight these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or surf on Google.

16. Keep your Customers Updated

Social media is one of the best and trouble-free ways of keeping your customers updated with your new products or upcoming events. If your business makes a great announcement about a new product or an exhilarating event, it will catch on and get people excited.

17. Word of Mouth Promotion

Facebook enables your audiences to like and share your posts that act as word of mouth promotion. Anyone who sees your Facebook posts and then likes or shares it with those who would like to see that kind of content helps in word-of-mouth sort of promotions. Some special campaigns like Contests that influence your users to share your posts. Wielding entertaining, relevant, educational, and informative content will impel your viewers to share your content.

Facebook Marketing Tools


18. Facebook Marketing Tools

One of the finest benefits of Facebook marketing for business is its propensity to let you run Facebook Marketing Campaigns without needing too many workers. You can use Facebook Marketing Tools to catalog and automate your Facebook Campaigns. Just by comprehending the basics of Facebook Marketing and using any one of the Facebook Marketing tools, you can start generating good revenues.

The right utilization of these tools will enable you to run well targeted, cataloged, and automated Facebook Marketing Campaigns to generate good returns from your Facebook investments.

19. Market Research

Facebook Page Insights provides robust analytics capabilities for both free and paid posts. Facebook gathers information on your page viewers so that you can get a better sense of the demographic you’re reaching, which helps determine your best practices and figure out if you’re targeting the right people for your products. Learning more about your customers’ ages, races, genders, languages, job titles, and educational levels can help you get a deeper understanding of your customers’ needs, interests, and backgrounds so that you can modify your posts, tone, and content to appeal to a preferred audience more specifically.

20. More Audience than you get with Organic Posts

The days of organic Facebook marketing are over. Over the last couple of years, Facebook has been dropping business pages’ visibility in news feeds and exasperating algorithm update for business owners everywhere. If you’re going to use Facebook for marketing in any capacity, you must use ads if you want your potential consumers to know about your business. You don’t need a big budget, but you do need a budget.

21. Call-to-Action Button

The majority of digital ads have a CTA (call-to-action) button that will take your audience to the desired destination, like your website. A call to action is helpful because it motivates your customer to do something. They feel empowered to purchase your product. You can also design your social media messages to appeal to the customer so they’ll want to take a specific action, such as purchasing your product.

Wrapping Up

There you have it, 21 awesome business benefits of social media marketing. Facebook ads may be cheap, but don’t underestimate them just because of the price tag. If you are convinced by the immeasurable benefits of Facebook Marketing, then start a Facebook Marketing campaign today itself! They will take your business to new heights. However, if you want to learn how to use the platform or you don’t have the time as you are busy with work, you can reach out to STS Digital Solutions, our team will help you achieve your desired goals.


Shivangi Gambhir
Written By: Shivangi Gambhir