How To Choose An Instagram Influencer For Your Brand

instagram influencer for your brand

How To Choose An Instagram Influencer For Your Brand [2021]

Instagram is probably the best platform for advertising your product - especially using powerful ones.

As of January 2018, 78 percent of social media users have used Instagram for product engagement worldwide, while blog posts remain 16 percent followed by YouTube (4 percent), Facebook (2 percent), and Pinterest ( 1 percent).

Working with the right influencers is key to any successful advertising campaign. Proper, honest, engaging, and well-matched influences on your product and image values will contribute significantly to your campaigns.

These young, socially savvy people often know more about social media and engage with digital content than businesses and agencies. What makes these new promoters so powerful is the content of the niche they produce, which is often in a very special place. There are millions of bloggers who publish content on popular sites such as parents, food, fitness, fashion, and entertainment. These influences can be further categorized to reach specific consumers such as parents of young people, animal lovers, marathon runners, tech enthusiasts, and organic chefs.

We all know one. The big star of Youtube. Instagram model. Fashion blogger. Influences come in all shapes and sizes and with increasing digital opportunities; this branch of indigenous advertising is becoming increasingly popular among brands. In this huge digital influencer market, big mistakes are waiting to happen. A different message from someone sown by 1M fans can do more harm than good.

It takes time, commitment, and research to identify those that are worth the effort to build meaningful relationships. Remember, the kind of influences you want to reach are trustworthy in their communities. If they share something with their network, it is because they believe in it and know that their followers will also benefit.

Keep these three points in mind when researching influences:

1. Keep Your Business Goals in Mind

Before you start looking at important promoter metrics as a level of engagement with a number of followers, think about your business goals.

Go back and decide why and how you intend to use the influential Instagram Marketing campaigns and how.

What specific goals do you have in mind for effective marketing?

The three main objectives should be:

  • Increasing product knowledge.
  • Making money or selling.
  • Increase your Instagram followers.

Your choice of impact will depend on these goals.

For example, increasing your Instagram followers will require you to create contests or queries using a specific hashtag. Joining a motivating person who can participate in the competition and encourage his or her fans to join them will be the right way to go.

On the other hand, leading sales and production will require you to use marketing codes and discount codes. Therefore, you will need to work with influencers whose viewers are likely to buy your product.

level of engagement

2. Level of engagement

Engagement rates show how well the audience interacts and responds to influential content. Good engagement shows that the audience actually cares about what the publishers are publishing.

To rate the engagement of a post, add the total number of likes and comments the promoters receive from the post. You have to divide the total number of influential followers and multiply the result by 100.

To get an average engagement rate for an Instagram profile, you should get an average engagement rate of at least 10 posts.

In addition to calculating engagement levels, you should also check whether promoters take the time to respond to their fans. Influencers who respond quickly to comments form strong relationships with their followers. Next, their followers may invest more in shared content.

3. Access

While not the most important metric, access is the right consideration. However, marketers should fight the urge to view only unique visitors as a measure of reach. Traffic and followers only make sense to the extent that the impact reaches the target audience of your product.

For example, if you are a hotel chain or car seat maker, a travel blogger with less access has a greater impact than a food blogger with 100,000 different monthly visitors.

It is also important to consider what other social media platforms your customers visit. If you are a food or fashion brand, someone with a huge following on Pinterest or Instagram may be more important than someone on Facebook with a huge fan base.

4. Story

So do we just send the product to the chosen promoter with the hope of good? Of course not. The most important part of advertising that influences storytelling. Most brands have an idea of what they want to be influenced but the key to making reliable recommendations is to tell the story to bloggers their names and methods. There is a good line between telling an influential person what to send and creating a compelling story with a character that leaves enough room for individual action. The second one usually results in better results - especially if you use more than one influence. It's all about finding a good place where the brand meets, the audience (influencer), and topicality.

5. Look at key metrics

Don't let large fan numbers fool you. What 500,000 people do next doesn't mean everyone is paying attention. An influential person with only 5,000 followers can have a very strong team with a high engagement rate. A good way to check engagement is to rate clicks. If the links are included in a public post, how many people bother with clicks? Read the ideas and the type of response the facilitator receives.

6. Prices

Before collaborating with influencers, you should look to see if you and the motivators have the same values. After all, it would not be a place for influencers to approve meat products like a vegan. To get an idea of their prices, go to Instagram for influences, photos and videos, and captions.

Their bios can reveal what they like and dislike, what categories they can be agents of, or what supports them. You should also look for photos or videos that might be associated with your category. You can read the comments of the influential people to see what they often talk about and what they believe. After that, you'll be able to test the type of content they create, as they'll probably build something similar for you.

Gayatri Adhikari
Written By: Gayatri Adhikari