Importance Of Search Engine Marketing

importance of search engine marketing

Importance Of Search Engine Marketing For Business [2021]

When people understand they want or need something, they inherently turn to their search engine of choice, and this search engine is Google. We are all well-known with the overall process of using a search engine –

After you type something into the search bar, it answers with a list of web pages (called the Search Engine Results Page (SERP)) that are relevant to your question. Search Engine Marketing (SEM) leads to the ads that appear above the organic search engine results; also recognized as Pay-Per-Click (PPC) Ads, because of the unique pricing formation which only counts towards the advertising budget if someone clicks on their ad.

Search Engine Marketing (SEM) is the complete set of techniques plus strategies used to create more visitors from search engines to your marketing website or business.

So, if you want to grow your business? Then (SEM) Search Engine Marketing is a must. In a more competitive world, it has never been more significant to advertise online. With an expansion in the number of potential customers searching for products plus services online, SEM has converted a basic Digital Marketing strategy for increasing your company’s reach.

Everyone is seeking to attract people towards their products or services. If you want to do the equivalent, then (SEM) Search Engine Marketing provides a very good way to attract those people towards your brand.

Therefore, in simple words, (SEM) Search Engine Marketing can be explained as the rise of web pages by improving the visibility or ranking the company strategy more distinguished than other competitors on the search engine result pages (SERPs) by paid advertising on search engines.

Types of Search Engine Marketing

At Search Engine Area, we generally use SEM, PPC, and/or “Paid Search” to relate to paid listings, with the longer-term of search marketing used to include both SEO & SEM. Below are some of the most basic terms also used to connect to SEM activities:

  • Paid Search Advertising
  • Paid Search Ads
  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)

Search Ads

It is a kind of Internet marketing that involves the promotion of websites by growing their visibility in search engine results pages originally within paid advertising.

Display Ads

Display ads are the paid advertisements that seem in front of users on website pages in the kind of graphics. Display ads are distinct from Search Engine Marketing/Paid Search ads/Pay Per Click, which appears on search engine results pages.

Video Ads
  • Video raises conversion rates. The video should be seen as an investment – according to HubSpot, including video on a landing page can boost conversions by 80%!
  • Video builds trust plus credibility

Shopping Ads

Better UX (user experience) means better conversion rates. The entire user experience of Google Shopping is more modernized than regular search ads.


Remarketing is a process to connect with people who before interacted with your mobile app or website. It allows you to strategically position your ads in the face of those audiences as they browse Google or its partner websites, hence helping you build your brand awareness or suggest the audiences to make a purchase.

Top 7 Importance of Search Engine Marketing

specific ads targeting

1. Specific Targeting

According to the latest study, over 30 billion searches are conducted every single month on Google globally. And 99.99% of these global searches apparently won’t be applied to your consumer targeting strategy. Which means you need to be more careful about arranging your targeting keywords.

Yes, the keyword setting is important because you need to advertise or aware of the customers that are interested in your products plus services. You can also enhance the performance of search through different methods such as device targeting, Geo-targeting, or Ad scheduling, and much more. Most of these specified settings are not available within advertising channels. Thus, to improve your performance you have to go over paid search.

2. Gives You a Competitive Advantage

Through outstanding SEO, does your competitor previously have a coveted top place in the organic search results? You can perform above them with paid ads.

With a strong SEM strategy plus a compelling copy of your own, you’ll have the benefit across the less savvy competition. Have a smart competitor? The right tactics can also outsmart them to improve their own market share.

3. Reaches People in the Right Time & Place

Almost half of the world’s population is now online. Over 93% of online experiences begin among a search engine. People use search engines because when they’re looking for something. Signifying the one to deliver it, benefits you build a trust bank account by that person. Even if that click doesn’t convert into an instant sale, it’s a touchpoint that furthers the person’s journey to becoming a paying customer.

4. You Can Control Your Spending

Monthly budgets can be controlled and changed as per requirements. You can arrange how much you want to spend on specific ads. You can modify this ad to spend any time, depending on your budget report.

5. Faster Results Than SEO

With SEM (Search Engine Marketing), any companies can get results much faster. There is some competition here as well. However, the good news is that if you have a proper bid amount, a good tone score of the keyword plus an amazing landing page experience, you can rank quickly on the top of paid results.

search intent

6. Search Intent

Now within the help of search engine marketing, you can simply target the customers based on their search intent. Let’s say, within search engine marketing you can know how people are reaching your target through their search.

Knowing the term like people's intent/search is essential so that you can adjust your ad calls to action, copy messaging, and landing pages accordingly.

7. It’s flexible

Paid Advertising in Search Engines is a viable online marketing strategy that offers businesses a large amount of flexibility plus limitations for their advertising campaigns. It can be applied as a temporary, seasonal, or long-term marketing approach. You can squeeze it to work by current trends or modify it to work a long time for you.


These are the reasons that are why we need Search Engine Marketing (SEM). It will help you to make your appearance better in search engines. So that your possible customers can get to identify you and the amazing thing is that search engine marketing will also serve you to boost your (Return of Investment) ROI.

Gayatri Adhikari
Written By: Gayatri Adhikari