Tips For Creating Engaging Social Media Content

tips for engaging social media content

Tips For Creating Engaging Social Media Content [2020]

The ever-changing social platform algorithms give it frequently harder to make engagement with your social media posts and by utilizing some simple writing tips. However, you can make your message more conveying to more people, if you are investing time, effort, and money into posting on social media. I am sure you want to get a good return on your investment and that return should see you meeting or exceeding the goals you have identified for each platform but if you post externally a social media approach, which outlines how all platforms will help you accomplish your business goals.

Many of your efforts will be wasted and having a social media strategy and action plan, based on your unique business goals, resources, and available time is essential to your success and yet even with a well laid out action plan. You still need to create social media posts and content that speak to your distinguished audience and encourage them to consider action. In this post, we will share seven social media content writing tips for composing posts that take the concentration of your target audience and inspire engagement.

1. Do Research:

Note that if you want your audience to notice and engage with your social posts then you need to make them highly relevant to your target group and the more relevant your posts are. The more benefit you will have but pertinence, in general, is not enough and you need to take the time to truly understand.

Your audience starts with the general demographic information and then goes deeper and what needs, obstacles or challenges do they have to try to pick a need or challenge that might be a high priority for them right now.

Then develop content and social media posts that provide them with a solution and the tip is that try to connect with your audience on an emotional level, share success stories from your previously satisfied customers. And this will help them envision them achievement as a result of using your product or solution, and make them feel positive about you.

Research Content Ideas

2. Speak their Language:

Try to take your research further and learn what language your ideal clients use to communicate their needs or challenges. So, use this language when writing your posts to ensure your content resonates with your audience and this will now help to show them that you truly understand them and their challenges.

For Example: A post you compose on LinkedIn toward senior-level executives will read very differently. Try to take your research further and learn what language your ideal clients use to communicate their needs or challenges so use this language, when writing your posts to ensure your content resonates with your audience.

And this will now help to show them that you truly understand them and their challenges.

3. Try to develop your voice:

As you should write social media posts in the language of your target audience. The overall message should be written in your voice and your voice, which is referring to the personality and emotion infused into all your marketing activities and social interactions online. And you create that voice with the language and tone you use when writing your content or interacting with your audience. So, this voice is primarily influenced by your or your company’s personality.

Why story and the language used by your ideal customers and this voice lacks to be constant throughout the content you create. Some posts you share upon social platforms, as well as any engagement you have on those networks so, this consistency will help your audience connect with you emotionally, as well as build trust, plus distinguish your social media posts like yours.

be positive

4. Be positive:

It does not mean every post needs to be happy and joyful and there is a huge difference between positive and happy and if you want your audience to be excited and inspired by the posts, and that doesn’t always mean happy posts. In some of your posts, you may choose to share your opinion or take a stand on something important to you and your brand hence there is a difference between taking a stand and attacking or criticizing others and a lot of schoolyard-style bullying happens on social media so do not engage with it.

Whatever you do, avoid criticizing anyone (or any business) publicly while criticizing others is not only unprofessional but also dangerous. It can draw more negative people to your page and also even can hurt any trust or credibility you've built with your existing followers.

5. Try to offer original and unique content:

Do not copy the content from other sites but offer value with your unique content. And this will help you to stand apart from the competition and encourage readers to become interested followers. Also, share your blog articles to kindle the people’s curiosity about your business and products, and attract more visitors to your site.

So, the popular content blog subjects that have been shared widely on the social sites which are including the lists, curated content, weekly round-ups, how-to articles, news, and case studies and this attracts the visitors to the different social media platform pages by creating community forums and incentives.

6. Craft real-time content:

Try to learn the interests of your audience, create appropriate content, and get information about the events and programs they attend. As fully as watch on television so as to soccer games, movie award ceremonies, motorcycle racing, etc. And learn regarding the events your readers focus on for a critical period such as school and college exams, Father's Day, summer vacation, and others, and this can assist you to craft real-time contextual content to bring your readers’ attention.

share informative infographics

7. Try to share informative infographics:

The Infographics combine stats, facts, and information with images, which makes it easy for the audience to understand and the visual infographics are shared a lot on social networks so if you are not sure to spend the time to create infographics, you can simply use basic graphics or pictures to share stats and attract readers’ attention.

8. Listen to the feedback:

You should try to value the opinions and feedback of your fans and followers and make them feel that their input is a value by your company. You can even try to collect the feedback on your services and products by using polls, surveys, and simple questions and listen to your readers and respond to their complaints, issues, and questions so you can also ask for predictions to engage your followers.

9. Post personal content:

Try to connect with your followers by caring about the human side and share behind-the-scenes pictures and personal anecdotes to help your readers understand your company so they will realize that behind your brand, interesting human beings are at work to provide personalized and humanized service and support to prospects and customers.

10. Thank your followers:

Try to share the content created by your followers on your social pages to create a closer bond with them. This can help you strengthen your connection with your readers and also gives more content to post on your social sites. Hence, it is a win-win situation and always chooses a "follower of the month" to appreciate your brand ambassadors and evangelists.

For Example: Starbucks posts its consumers’ pictures on its feed which drives them to share images of this coffee brand so that people get the opportunity to perform on the company’s social pages plus you can even go away as a mere “thank you” and organize giveaways including contests to engage your audience.


Gayatri Adhikari
Written By: Gayatri Adhikari