Strategies For Interactive Content To Boost Marketing Campaigns

interactive content to boost marketing campaigns

Top 10 Strategies For Interactive Content To Boost Marketing Campaigns [2020]

Times are changing, plus our marketing strategy has to evolve as well. In a world where all are continually overwhelmed with data every second of the day, marketers are working their level best to differentiate themselves from the rest.

In today's world, the online marketplace is an overly thick landscape. With billions of websites online – you want to be greater than your competitors, attract more attention, & sell more products & services.

So, if you own a business, what are you currently doing to bring consumers to your product or services? Just putting your content out there hoping that consumers would visit your website wouldn’t work. Many marketing materials offer only one-way conversion. To keep up with the requirements of modern online users, you need to provide them with eye-catching content to improve that journey.

Interactive Content

interactive content worries

One Answer to Your Worries

Content marketers have often delegated the task of content that tickles people’s interests, caters to their requirements, and ultimately benefits the business. For this reason, there shouldn’t be any unusual business on quality or whatever corner-cutting.

Above all, the audience is everything. To a content marketer, it’s your world. Furthermore, it’s worth noting that 60% of B2B marketers & 56% of consumer marketers know engaging content creation as one of their most significant challenges.

Also, we don’t need to consider how short people’s awareness spans are nowadays, and how easy it is to fall prey to getting distracted by the frequent introduction of various pieces of information. So, solely putting it, creating content that engages is a barrier for more than half of the content marketers out there.

Here we are sharing the Top 10 Strategies for Interactive Content to Boost Marketing Campaigns:


greater insights into customer needs

1. Greater Engagement

To boost sales, companies require to invest in content marketing strategies that develop long-term relationships. Case studies show that when businesses switch from a passive to an interactive content figure, practically every unique one of their key performance indicators experiences meaningful uplift, including things like brand trust, committed to purchase, conversions, & net promoter score.

2. Preferred by Consumers

Think about the base of any successful marketing campaign: a total understanding of your target audience, and what they’re more sensitive to, marketing-wise. 91% of B2B buyers prefer to use interactive & visual content. Your ideal audience is previously looking for interactive content. Talk about providing to their needs!

3. Greater Insights Into Customer Needs

Daily content provides you with a small amount of data about specific users, but interactive content provides you far greater insight.

Often you can find out an immense amount regarding your users by getting them to fill out forms of their personality (like a personality test), give information to an online loan computer (like their income status or level of profits), or tell you regarding which of your products they like, & which they don’t. You can then use all of this data to build more reliable customer service processes & better products.

4. Create Gated Content

Gated content is a high-value content creation that requires visitors to provide their details to gain access to it. Gated content can be created for different frames of the buyer’s journey. It’s an efficient technique because it benefits you to qualify visitors or leads (depending on the stage of the pipe) without interacting among them on a one-to-one basis.

Here are some examples of gated content that you can create:

  • Content Upgrades
  • Case Studies
  • Whitepapers
  • Research Reports
  • Webinars
  • Guides/ebooks
  • Downloadable checklists, templates, cheat sheets, tools, etc.

5. Educate Customers To Win Their Business

Data shows that customers don’t like being thrown online. What they want instead is to be educated so that they can make an informed decision about what to buy. According to the data, around 94 percent of businesses & 69 percent of regular consumers research a product before investing.

Interactive content, therefore, can be an excellent way to educate customers plus provide them with the information they require while subtly directing them towards buying your products.

collaborate with brands

6. Higher Conversion Rates

Businesses are continually looking to turn up their conversion rate. Whether you’re looking to create leads, collect email addresses, or close sales, conversions are an important factor in various marketing campaigns.

7. Generates More Pageviews

If the main objective of your marketing campaign isn’t to generate sales, you’re still expected to benefit from this content type.

That’s because interactive content has been observed to generate 4-5x more pageviews than latent content. This roll in new visitors to your site could grow long-term, high-paying customers if they’re engaged.

8. Better Remarketing Targeting

Usually, it needs more than a single visit to your website to get a customer to buy from you. It often takes various exposures to your product/brand to help them to finally part with their cash. That’s why remarketing is such a heated topic in marketing courses today.

Remarketing is essentially what it sounds like: marketing your results again & again to potential customers as they travel throughout the internet.

9. More Interactive Content

Users prefer visual formats as they aid understanding and information recall. Interactive content takes it up a cut by engaging the audience within their active participation. Interactive content can be viewed as the stripped-down version of gamification and involves formats such as quizzes, contests, polls, surveys, assessments, interactive infographics, and calculators.

10. Collaborate With Brands

Co-branded content drives enable brands to combine the expertise of different brands to create well-researched content. It further helps both brands reach a wider audience base.

While expert roundups, guest blogging, and content curation are any common collaboration techniques, their influence could be limited. Brands need to create high-value content to form high-impact results.


Gayatri Adhikari
Written By: Gayatri Adhikari