Where To Start Building Your Content Marketing Strategy?

Where To Start Building Your Content Marketing Strategy?

Where To Start Building Your Content Marketing Strategy [2023]

Content marketing is a powerful way to engage consumers and drive results. Content can be anything, from blog posts to product descriptions, social media posts, and even webinars. For many businesses, especially small- or medium-sized businesses (SMBs), content marketing is one of the most effective ways to scale up an existing business model. But how you create your content matters as much as what you create. Here are six steps for building a solid strategy for your own company’s content marketing

Create A Mission Statement

Your mission statement is the best way to describe what your business's purpose is and how it will help customers. It should be short, simple, and easy to understand. A good example of a mission statement might be "We provide information about customer service." That's not specific enough—you'll want something more specific like "We provide information about our company's policies on customer feedback."

The main thing with creating a unique brand identity is making sure that all of your content matches up with this brand image. You don't want people confusing one piece of content for another or having any doubt about which channel refers back specifically toward what type of company (for example: if someone sees an article titled 'How To Get A Promotion At Work,' then they know exactly where it came from).

Learn About Your Audience

Knowing your audience is key to understanding what they want and how to best serve them. If you’re not sure where to start, look at the demographics of your audience (gender, age range) and figure out which interests are most similar between all those people. For example, if you have a large number of men in their 20s who like baseball, then perhaps it would be wise for your content marketing strategy to focus on baseball-related articles or videos.

You can also use tools like BuzzSumo or SEMrush to find out more about specific groups within an audience; these tools will help identify who is sharing content related to certain topics.

Finally, social media has become an invaluable tool in understanding what type of content resonates with people online—and that includes discovering new ways of reaching out directly into their networks via email campaigns!

Understand The Differences Between Content Marketing And Other Forms Of Marketing

Content marketing is a long-term strategy that builds trust and credibility with your audience. It’s about creating valuable content that helps you build relationships with your customers, not transactions. Content marketing is about building relationships based on shared values, beliefs, and experiences. It takes time to develop these relationships so it’s important to start by understanding where you want to go with each piece of content you create or publish online

Set Benchmarks For Success

  • Benchmarks. This is the term for goals that you want to achieve with your content marketing strategy, whether they're financial or based on metrics.
  • Specific and measurable. The benchmarks should be specific and measurable so you can track them easily and quickly, but also realistic enough that they're achievable within a reasonable timeframe—but ambitious enough to get you excited about what's possible if everything goes according to plan!
  • Time-bound. A benchmarked goal must have a time limit (e.g., "by next week").!

Choose An Editorial Calendar That Works For You

When you're working on a content marketing campaign, the last thing your team needs is to feel overwhelmed. When have an editorial calendar in place, it helps keep everything organized and on schedule.

An editorial calendar can help your content strategy by providing transparency into what's coming up next for your blog posts, videos and social media posts. It also gives everyone involved with the project clear expectations of what they need to do each week or month (or whatever time frame works best for you).

Choose An Organization And Management System For Your Content Marketing

Now that you've defined your content marketing strategy, it's time to choose a system that will help you execute it.

The first step in choosing a content marketing management system is to think about what makes sense for your business and how it can work best for you. If you're just getting started with content marketing, then maybe something simple like Hubspot or Buffer will do the job without taking up too much space on your computer. But if this is going to be an ongoing process for years down the road (or even months), then maybe it's worth investing in something more robust such as Hootsuite or Weebly—especially since these sites allow users with different levels of technical expertise access all types of features while still being easy-to-use at every level.

Once you've decided on a system, it's time to start building your content marketing strategy around it. The easiest way to do this is by creating a calendar and scheduling posts in advance. That way, when you have an idea for something new that needs to be written (or repurposed) or have an event coming up that deserves some promotion, all you have to do is look at the calendar and see what's available. You can also use tools like Hootsuite or Buffer to help with this process by allowing you to schedule posts across multiple platforms at once and track how many people are engaging with each piece of content so

Constantly Learning About Your Audience And Optimizing Your Content Strategy

  • Keep up with trends and news in your industry.
  • Understand the needs of your audience.
  • Understand the best way to deliver your content
  • Always be testing, testing, testing!
  • Once you have a good understanding of who your audience is and what they want to learn about, it’s time to start creating content. The best way to do this is by using the information in the persona. Determine your goal for each piece of content and creative ways that will help achieve it.

Every Strong Content Marketing Strategy Starts With A Plan

Every strong content marketing strategy starts with a plan, and the first step to creating your own is to decide what you want to achieve.

From here, you can use a number of free tools to help guide you through the process of developing your content strategy (see Resources).

Once you've got that down pat, it's time for some serious brainstorming: How will you get subscribers? What types of articles will they read? When should they be published? And how much time should each article take up on their site? The answers to these questions will determine everything from the tone of voice used in writing them down until they're published online—and even beyond if there are additional steps involved like promotion or amplification outside social media channels.


Content marketing is a strategy that can be used to build your brand and attract new customers. It's a great way to get started, but it doesn't have to be all or nothing. By creating an editorial calendar, planning out what types of content work best for your audience, and sticking with it long enough so that you can see results, you'll find yourself on the path toward success with content marketing strategy.

Sahil Goyal
Written By: Sahil Goyal