Overview
Boosting Digital Visibility and Enrollment
Aravali College of Engineering and Management, an institution in Faridabad with, a world-class education in engineering and management, was set with certain challenges in its search to enable the institution's online visibility and boost organic traffic and student enrollment through digital channels. The goal, underlined, was to cut a prospect of standing in the minds of students who are searching for good quality education in engineering and management.
Requirements
Our solution
Increase Online Visibility & Brand Awareness: Built the digital backbone of Aravali College to give it recognition in the eyes of students all over the nation. To fight high competition from the neighboring well-established universities and colleges. Boost search engine ranking for academically relevant programs. Enhance content marketing to broaden the organic reach.
Comprehensive SEO Audit and Strategy:
- Performed an extensive audit of SEO for technical failures, content gaps, as well as opportunities for ranking.
- Examined architecture of website pages, loading speed, mobile responsiveness, and accessibility to be indexed.
- Strategic SEO plan for high-intent keywords like "Top Private Engineering College in Faridabad".
Drive Organic Traffic & Reduce Paid Marketing Costs: Enhanced organic search visibility and traffic to reduce dependence on paid advertisement modes for student inquiry and application submission. Develop keyword-organized SEO content. Strengthen backlink profile for increased domain authority. Increased student engagement through effective content strategy.
Content Optimization and Creation:
- Worked on blog posts, and course pages, implemented a content strategy to increase organic reach.
- Created engaging, SEO-optimized content on career opportunities, course highlights, and industry trends to entice students.
- Optimized pages with descriptions and FAQ pages alongside student testimonials, making them relevant and well-ranked.
- Developed Pillar pages about the "Best Engineering College in Faridabad" to capture long-tail searches.
Strengthen Local SEO for Student Enrollment: Positioned Aravali College as the undisputed top preference for engineering and management aspirants in Faridabad and beyond. Local search optimization would help improve search visibility in the region. Enhanced Google My Business (GMB) listing for directing customer engagement and authenticity. Build citations to add to its trustworthiness in the education field.
Local SEO and Google My Business Optimization:
- Optimized Aravali College's Google My Business listing by providing the correct NAP (Name, Address, Phone).
- Build authoritative citations in local directories to improve the relevance searched around Faridabad and the neighboring areas.
- Encouraged student reviews that suffice as social proof and local searches.
Results Achieved:
- 80% Increase in Organic Traffic: A large rise in organic search traffic with higher-ranked keywords and better content visibility happened in 6 months.
- Search Rankings of Key Terms Higher: The same keywords, i.e., "Best B.Tech CSE College in Faridabad", and "Top Private Engineering College in Faridabad," ranked among the search results.
- 60% Growth in Applications and Student Inquiries: The usability of the website and content strategy have improved greatly, contributing to direct applications and inquiries.
- Enhanced Local SEO: Google My Business optimization contributed to 50% growth in visibility on local search and campus visits.
Key SEO Tasks Performed
- Conducted keyword research to align content with prospective student search intent.
- Analyzed competitor SEO strategies to identify potential areas of differentiation.
- Monitored website performance in Google Search Console, Ahrefs, and SEMrush.
- Search Performance Enhancement through Meta Tags, Headings, and Internal Linking Structures.
- Improved Image SEO: Optimized Alt text and compressed Files for Faster Loading.
- Improvements in mobile-friendliness have increased rankings in mobile search results.
- Generated backlinks from high-traffic authority educational websites, news portals, and university blogs.
- Also, one built collaboration with the influencers and student communities to build credibility. Developed content marketing campaigns to gather backlinks and brand mentions naturally.
Be Our Next Success Story
Aravali College of Engineering and Management has developed a data-oriented strategy for SEO, with improved online visibility resulting in increased organic traffic and inquiries from students. To make your institution's digital presence more impactful and increase enrollments-definitely get started with us for the most wonderful outcomes.
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