SEO Success for
Raj PG

Overview

The Raj PG: Premium Boys' Accommodation in Faridabad

The Raj PG is a leading provider of high-quality, secure, and comfortable accommodations for boys in Faridabad. Designed with modern amenities and a commitment to service excellence, The Raj PG ensures a homely environment for students and young professionals alike.

Requirements

Our solution

Boost Online Visibility: The Raj PG aims to enhance its digital presence to attract a broader audience of students and professionals in need of quality accommodation in Faridabad.
Comprehensive SEO Audit and Strategy Development: Conducted a full SEO audit to identify gaps and opportunities, followed by the development of a tailored SEO strategy. This included optimizing on-page elements like site structure, keyword density, and user experience to create a more navigable and search-friendly website.
Increase Organic Website Traffic: To reduce reliance on paid advertising, The Raj PG seeks to drive more organic traffic, focusing on keywords related to PGs, boys' accommodations, and student living in Faridabad.
Content Optimization and Strategic Creation: Existing content was refined, and new service and blog pages were crafted to answer prospective clients' queries. This strategy targeted high-volume, relevant keywords related to accommodations, boys' PGs, and local amenities, positioning The Raj PG as a top choice for student housing in the area.
Strengthen Local SEO: With a goal of ranking as the preferred boys' PG in Faridabad, The Raj PG wants to optimize its local SEO to appear prominently in search results for location-specific accommodation queries.
Enhanced Local SEO and Google My Business Optimization: Claimed and optimized The Raj PG’s Google My Business listing to increase visibility in local searches. This involved ensuring accurate and consistent NAP (Name, Address, Phone number) across all platforms, as well as encouraging satisfied residents to leave positive reviews to boost credibility and local search rankings.

Results:

Received 70% more visitors from organic search, the best keyword positions, and up to 50% more inquiries during the first six months.

Tasks Performed

Do a brief SEO audit with the Google Webmaster, Google Keyword Planner, and SEMrush to assess the current position.

Use Keywords related to butler services and conduct a competitive analysis to determine the current market situation.

We analyzed competitors and talked about their strategies, weaknesses, and strengths from which ideas about further development and optimization of the functionality were derived.

Search engine-driven title tags, meta tags, and heading tags (h1, h2, h3….) of the website based on the targeted keywords as well as with increased click-through rates.

Optimized the ‘alt tag’ to guarantee its relevance and capacity to appear on image search engine results pages.

Internal and external links are also evaluated; anchor text is used to improve and ensure the domain authority.

Crawl errors have been resolved and 301 redirects were added properly.

Modified a number of the crawl errors and implemented 301 redirects to handle the link equity.

Develop an individual link building strategy that focuses on getting the most authoritative and trustworthy relevant links.

Applied content marketing strategies including guest blogging and the creation of content that encourages link acquisition organically.

Boosted citation construction across multiple directories and Online platforms for better local SEO.

ORM plans were put in place to constantly observe, manage, and make sure that the image portrayed by the brand and all references were positive in the internet space.

Developed and posted images and other formats of information that would assist improve the visibility of the brand and extend links.

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