Overview
Elevation of online presence to engage a footwear brand
SOULTOUCH is a new-age footwear company that knows no bounds when it comes to redefining the entire experience of footwear, by combining art with design, and comfort with performance. SOULTOUCH maintains a very high level of profile and versatility whereby it feels very unique. Movement, and self-expression in comfort-soaked yet stylish footwear designs. The goal of the brand was to enhance exposure on the Internet and attract a larger audience to position itself as a leader in the premium comfort footwear segment.
Requirements
Our solution
Enhance Online Visibility & Brand Recognition: Objective: Broaden up search engines from where customers would likely discover you to improve awareness and visibility, which will, in turn, strengthen SOULTOUCH as a high-end footwear brand.
Challenges: The established brands have their hands full in the highly competitive shoe market.
The search engine presence is far from strong, even though the products offered are of superior quality.
- The site underwent a deep audit of Meta title, description, and header, or rather H1, H2, and H3 was optimized to host targeted keywords like 'comfortable footwear for women', or 'soft slippers for women', which are in no way near its search intent.
- Structured data markup was implemented to facilitate that search engines read the pages better and to have rich snippets in place.
- The internal linking strategy was enhanced for better navigation and user experience.
Drive Organic Traffic & Reduce Dependence on Paid Ads: Objective: Organic search can give you no-cost website promotion. Applying the right content creation and targeted keyword choices will bump up search engine rank considerably.
Challenges: There is a need for a moderate degree of strategic keyword application on already registered web pages. A poor representation of poor-quality backlinking has essentially diminished its value as an authoritative domain.
- Developed Keyword Strategy by a pattern of audience search behavior with intake of high-volume and long tails such as "best slippers for women" and "fancy footwear for women."
- SEO refined blogging on footwear trends and comfort technology and went on to style guides to engage audiences and educate them.
- New product-oriented content; detailed product descriptions, and FAQs to improve relevance for search queries.
Strengthen Local SEO: Objective: Establish SOULTOUCH as a leading footwear brand in the local and national market through improved search rankings and local SEO efforts.
Challenges: Low local search presence affecting discoverability.
Google My Business (GMB) is not fully optimized for local searches.
- Claimed and optimized SOULTOUCH’s Google My Business (GMB) profile with exact Name, Address, and Phone (NAP) information.
- Urged customers to leave positive reviews to enhance credibility and search ranking.
- Developed local citations in prominent directories to improve local search rankings.
Results Achieved:
- 70% increase in organic traffic: Traffic started surging six months after the implementation due to better keyword ranking practices and elevation of content visibility.
- Top Keywords for Ranking: Some of these prominent search terms are "best slippers for women" and "fancy footwear for women."
- Growth in Online Inquiries & Sales by 50%: Usability and content enhancements have thus greatly raised the inquiries and conversions.
- Strengthened Local Presence: Optimization of the Google My Business listing resulted in a 40% enhancement to local search visibility and walk-ins.
Key SEO Tasks Performed
- An in-depth keyword research was performed, considering the intent behind customer searches.
- An analysis of competitor SEO strategies was conducted to find areas for differentiation.
- The website was evaluated for performance using Google Search Console and SEMrush.
- Optimization of the metatags and headings with the internal link structures.
- Improved image SEO through optimized alt tags and file compression.
- Improved Mobile-fefrikenblarhsngthrglight algh infrastructure and the speed of the website.
- Generate very high-quality bulking of https://www.bee-ink.com/ Well-placed links on high authority fashion, lifestyle, and health domains.
- Execution of collaborations with fashion bloggers and influencers in increasing the awareness and authority of Bee-Ink in the market.
- Content marketing campaigns were developed to attract organic backlinks.
Be Our Next Success Story
SOULTOUCH nurtured its online presence with systematic SEO strategies and proven data-driven approaches through enhanced keyword rankings and increased organic traffic. To establish and grow your brand using a sure-fire strategy for digital marketing, let’s work together.
We worked with a data-driven approach and a great SEO strategy, and SOULTOUCH has succeeded in improving its online presence through increased keyword ranking and organic traffic. To grow your brand with a proven digital marketing strategy, let us work together to succeed.
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