4 MONTHS ADVANCED DIGITAL MARKETING COURSE IN FARIDABAD

• What is the introduction of marketing?
• Find out how to get started?
• What are the types of marketing?
• What is the best marketing strategy?

• Intro to Digital Marketing
• Modules of Digital Marketing
• Why Digital Marketing Buzz?
• Opportunities in India & Growth Projection
• What Is Keyword
• Types Of Keywords
• What Is Website
• Types of Websites
• Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics DA, PA, KPI, etc.

• Segmentation, Targeting and Positioning (STP)
• Goals & Funnel
• Customer Persona & User Journey
• Key Performance Indicators (KPI)
• Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
• Channels Mapping
• Unique Selling Proposition

• What is Competitive Analysis?
• Why Competitive Analysis is Important?
• How it can help you increase its business?

• What is Domain?
• Types Of Domains
• Historical Importance Of Domains
• Existing Domain Name Usage Scenario
• How to buy Domain from Resellers?
• What is domain flipping?
• Why would you flip a domain?
• What is domain drop catching?
• Where is the best place for domain flipping?

• Domain Name Server
• What is Hosting Space
• Types of Hosting Spaces
• What Is an IP address?
• Internal FrameWork Of Internet- Flow Diagram

• What is Website?
• How to design the website?
• Realize and Create Content Management System (CMS)
• Understand the basics of HTML, CSS, JS, PHP

• What are website planning and creation?
• What are the basic steps to creating a website?
• How to plan a website?
• Purchasing A Domain
• Purchasing A Hosting Space Website WireFrame/ SILO Structure
• Website Wireframe/ SILO structure
• Basics of Website Building
• Why A Content Management System ( CMS )

• Introduction of Wordpress
• How to Installing and configuring WordPress
• Posts and Pages in WordPress
• Managing Themes
• Working with Plugins
• Categories and Tags in WordPress

• What is Ecommerce Website?
• What is Woocommerce?
• How to integrate Payment Gateway?

• What is the most advanced website builder?
• Which is the best website builder?
• What is the fastest way to build a website?
• How much would it cost to create a website?

• Introduction of SEO
• What is a Search Engine?
• How does a Search Engine work?
• SERP Exploration
• Algorithms for Search Engine
• Introduction to basic Ranking Factors

• Introduction to Keywords
• Importance of Keywords
• Types of Keywords
• Understanding the terms Keyword Density, Keyword Proximity, and Keyword Stuffing.
• Best practices to shortlist keywords based on Business Objective
• Tools for Keyword Research
• Live Exercise: Keyword Research using various Tools

• Basic HTML Tags Introduction
• Hierarchy of Header Tags
• Optimizing Header Tags
• Anchor Tags Optimization
• Alt Tag Optimization
• What do you mean Snippet
• Types of Snippets
• Optimizing your Snippets to get more traffic to your website
• What is a SiteMap?
• Types of Sitemaps
• .xml Sitemap
• HTML Sitemap
• Generating SiteMap
• Submissions of SiteMap to Webmaster
• Live Exercise: Creating Snippets for the Published content

• What is Link Building?
• Why is Link Building important?
• Types of Link Building
• Reason of Analyzing a Competitor in Digital Marketing
• Extracting the Competitor Backlinks
• Live Exercise: Backlink Submission using Competitor Links

• What is Local SEO
• Importance of Local SEO
• Listing the business on Search Engines
• Creation of Business Listing on Google
• Importance of NAP
• Building the backlinks to the listed business on Google
• Live Exercise: Google My Business Page Creation

• What is Internal Linking
• Power of Internal Linking
• What do you mean by Schema on Google?
• Schema Setup for Google Snippets
• Validating the Snippet code on Google Publishers tool

• Google Panda
• Google Penguin
• Google Hummingbird
• Google Pigeon
• Rank Brain Algorithm
• EAT (Expertise, Authoritativeness, and Trustworthiness)

• Introduction
• What is Web Analytics?
• Types of Web Analytics
• Metrics of Web Analytics
• What to Measure?

• Introduction
• Basics & Setup
• Configure Analytics
• Walkthrough Analytics
• Types of Reporting
• Property, Views & Goals
• Analytics Demo Account Installation Walkthrough
• Section Recap

• What is Google My Business Profile?
• What are the benefits of having a Google My Business Profile?
• How do you set up a Google My Business Profile?
• How to Add Products & Services to Google My Business Profile?
• How To Fix Suspended GMB Listing With Reinstatement?

• Introduction
• Types of Emails
• Database Segmentation and Demographics
• How to avoid spam & being blacklisted
• Email Anatomy
• Measure Performance
• Section Recap
• Email Marketing Assessment Project

• Introduction
• Types of Channel
• Personal and Conversational
• Conversational Engagement Promotional Tactics

• What is SMS marketing?
• What are the rules and best practices for SMS marketing?
• Why is SMS marketing effective?
• How does SMS marketing work?

• Introduction of Whatsapp Marketing
• Whatsapp Marketing - Need, Goals, & Objectives
• Features of Whatsapp Business
• Marketing Automation through Whatsapp
• How to send Templates through Whatsapp Gateway?
• Scheduling Whatsapp Messages through Google Sheet

• Developing your mobile marketing strategy
• Study the competitive Landscape
• Getting started App Store Optimization
• App Store Category and Keywords
• Organic Reviews and feedback
• Mobile Web vs App

• What is Online Reputation Management?
• Why it is Important for Business?
• Why Do You Need to Manage Your Online Reputation?
• How Is Reputation Management Different From PR?

• What is Artificial Intelligence?
• Introduction to AI in Digital Marketing
• What differentiates a machine from a human?
• AI & Competitive Advantage
• AI Powered Website Builders

• Understand lead generation tactics to become a good marketer.
• Learn how to generate high-quality leads that convert?

• Which are the best CRM tools?
• What is the role of CRM?
• What are the strategies of CRM?
• What is the CRM process?

• Why Facebook is Important for Marketing?
• Various Account Levels on Facebook
  • Page
  • Group
  • Profile
• Creating a Facebook Page
• Optimization of Facebook Page
• Facebook Page Insights
• Marketing Ways on the Facebook Platform
• Setting Up a Facebook Campaign
• Various Marketing Goals For the Successful Business
• Targeting the Specific Audience on the Facebook Platform

• Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts.
• Installation of Facebook Pixel Code into the Website
• Remarketing With Facebook for the Potential Audience
• Getting the Insights from the Campaigns.

• Why Linkedin is Important for Marketing?
• Various Account Levels on Linkedin
  • Page
  • Group
  • Profile
• Creating a Linkedin Page
• Optimization of Linkedin Page
• Linkedin Page Insights
• Marketing Ways on the Linkedin Platform
• Setting Up a Linkedin Campaign
• Various Marketing Goals For the Successful Business
• Targeting the Specific Audience on the Linkedin Platform
• Policies of LinkedIn to Start Marketing
• Targeting the Specific Audience on the LinkedIn Platform
• Installation of LinkedIn Pixel Code into the Website
• Remarketing With LinkedIn for the Potential Audience
• Getting the Insights from the Campaigns.

• Why Twitter Is Important for Marketing?
• Creating a Twitter Account ( Business )
• Optimization of Twitter Account
• Twitter Account Insights
• Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets
• Marketing Ways on the Twitter Platform
• Setting Up a Twitter Campaign
• Various Marketing Goals For the Successful Business
• Targeting the Specific Audience on the Twitter Platform
• Installation of Twitter Pixel Code into the Website
• Remarketing With Twitter for the Potential Audience
• Getting the Insights from the Campaigns.

• Introduction of Quora Marketing
• Why Quora is Important for Business?
• How to create your own Space on Quora?
• How to Setup the Campaign for Quora Ads?
• Types of Quora Ads
• How to Remarketing on Quora?
• Quora Account Insights
• Live Exercise: Adjusting

• Why Instagram Is Important for Marketing?
• Creating an Instagram Account ( Business )
• Optimization of Instagram Account
• Instagram Account Insights
• Various Content Ideas for Daily Postings
• Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.

• How to Upload a video on YouTube Channel
• Checklist for Uploading a Video
• Various Tools For Extracting The Video Tags of Competitors' Videos
• Live Exercise: Uploading a Video with the Checklist Provided in session
• Customization of YouTube wall & Channel
• Best Practices to get more Viewers and Subscribers
• Creation of Playlists and placing them on the YouTube Wall
• Unlocking the Various Features of YouTube for the Channel Created
• Live Exercise: Creating Playlists

• Tracking the Performance of your YouTube Channel
• Various Factors to improve the quality of videos using the Insights of Channel
• Understanding the Sources for the videos to target your audience
• Live Exercise: Analyzing the Insights from the videos uploaded

• Can we Earn Money using YouTube?
• Monetization
• What is the Eligibility Criteria for Earning Money on YouTube?
• Becoming a Partner for YouTube in Order to Monetize
• Creation of Adsense Account
• Linking the YouTube Channel with Adsense Account

• Introduction of Pinterest Marketing
• Why Pinterest is Important for Business?
• How to Use Pinterest for Marketing
• Pinterest Account Insights
• Live Exercise: Adjusting

• What is Search Engine Marketing?
• Difference between SEO & SEM
• Platforms of SEM
• Why SEM is Important for Running a Business
• Types of Google Ads
• Use Cases of each type
• Conversion Tracking

• Introduction
• Understanding AdWords Editor Options
• AdWords Editor Shortcuts
• Exporting Accounts into different Formats

• Campaign Setup Basics
• Location Targeting
• Ad Groups and its Importance in a Campaign
• Extensions
• Keywords Match Types
• Bidding Strategies
• Analyzing Search Terms
• Ad Preview & Diagnosis
• Negative Keywords
• Advanced Bidding Adjustments
• Dynamic Keyword Insertion
• Effect of Relevant keywords on CPC
• Live Exercise: Adjusting

• Creation of Smart Display Campaign
• Creation of Standard Display Campaign
• Creation of Gmail Campaign
• Location targeting
• Budget Setup
• Bidding for Display Campaigns
• Audience Targeting
• Topic Targeting
• Placement Targeting
• Creation of responsive Ad Copy
• Headline & Description Copywriting
• Use of CTA Buttons
• Optimizing Landing Page

• Creation of In-stream Skippable Ads
• Creation of Video Discovery Ads
• Creation of Bumper Ads
• Creation of non-skippable instream Ads
• Creation of Outstream Ads
• Location targeting
• Budget Setup
• Audience Targeting
• Topic Targeting
• Placement Targeting
• Frequency Capping Setup
• Remarketing Audience Setup
• Conversion Tracking Code Setup

• Creation of Google Merchant Center Account
• How to Upload Products in Merchant Center?
• Creation of Shopping Ads
• Location targeting
• Budget Setup
• Audience Targeting
• Topic Targeting
• Placement Targeting
• Frequency Capping Setup
• Remarketing Audience Setup
• Conversion Tracking Code Setup
• Live Exercise: Adjusting

• Campaign Setup Basics
• Location Targeting
• Ad Groups and its Importance in a Campaign
• Bidding Strategies
• Analyzing Search Terms
• Ad Preview & Diagnosis
• Live Exercise: Adjusting

• Introduction
• Types of Remarketing
• How to setup Remarketing Campaigns
• How to create Remarketing List
• How to choose your membership duration

• What is conversion rate optimization (CRO)?
• How to calculate the conversion rate?
• How do I improve my conversion rate?

• How to learn video editing?
• What do most YouTubers use to edit their videos?
• What are editing techniques?

• Impact Of Graphics In the Digital World
• Understanding The Working Of Canva
• 5 Hands On Assignments On Canva
• Creating Various Graphic Designs For Various Digital Platforms

• What is Logo?
• How to create a creative logo for any brand?
• What are the steps in creating a logo design?

• What is programmatic advertising?
• How does it work?
• What are programmatic advertising platforms?
• How is Important for Business?

• What Is Dropshipping?
• What are the benefits of dropshipping?
• How do you make money with Dropshipping?
• What is the difference between dropshipping and e-commerce?

• What does inbound marketing mean?
• What are the types of inbound marketing?
• How does it work?

• What does outbound marketing mean?
• What are the types of outbound marketing?
• How does it work?

• Introduction
• Find and Reach Influencers
• Influencer Networks & Types
• Compensating with Influencers
• Building Strategy
• Tracking Performance
• Section Recap
• Influencer Marketing Assessment Project

• What is FBA?
• What is an FBA Amazon?
• How much does Amazon FBA make?

• What is included in media buying?
• What is the role of the media buyers?
• What is online media buying?

• Introduction
• All About Keywords
• Content Writing
• How to Write Killer Content for your Website
• Copywriting
• How to Write Copy that Sells
• Section Recap
• Assessment Project

• How to write blogs?
• How to make money via blogs?
• How to bring organic traffic via blogs?

• Introduction of Google Adsense
• How to set up the account?
• How to get the approval of Google Adsense?
• How to monetize your website, app, and youtube channels.

• What is mobile web marketing?
• What does a web marketer do?
• What are the types of mobile marketing?

• How to become a freelancing digital marketing professional?
• How to become a freelance digital marketing project?
• How do freelance digital marketers get clients?

• Introduction
• What is Affiliate Marketing?
• Why do Affiliate Marketing?
• How does Affiliate Marketing Work?
• Promotional Marketing Activities
• Measure Performance & Commissions
• Section Recap
• Affiliate Assessment Project

• Learn how to sell on platforms like Amazon, Flipkart, and Nyka, and scale the business?
• What is the most profitable way to sell on amazon?
• How much an average amazon seller earns?

• Mock Interview Sessions
• Building a strong LinkedIn profile to shortlist.

• What are personality development classes?
• How to improve your personality and smartness?
• What are the aspects of personal development?

• What do mentors do for startups?
• How do you structure a mentoring session?
• How do you mentor a startup company?

In this module students are given a project as a final task in their course.