4 MONTHS ADVANCED DIGITAL MARKETING COURSE IN FARIDABAD

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40+ Digital Marketing Tools Covered

Tools which you will learn practically during your entire course duration.

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Why Choose Us?

Google Partner Digital Marketing Institute in Faridabad
Learn From Google And Facebook Partner Agency

Get a chance to learn from an official Google and Facebook partner agency., STS Digital Solutions is one of the Best Digital Marketing agencies based in Faridabad.

Get Cashback During the Digital Marketing Course Faridabad
Get 10,000 INR Cashback*

Get up to 10,000 INR cashback through the period of purchasing Domain & Hosting, Paid Themes & Plugins and Running Ad Campaigns.

Agency Based Digital Marketing Institute In Faridabad
Agency-Style Learnings

As First Agency-Style learning Digital Marketing Institute in Faridabad, STS Digital Solutions Classroom ambience is unique and unbiased. You get a chance to network, interact and learn from every activity within the institute. It's a learning experience like no other!

Program Fee

INR 35,000 (Incl. of Taxes)*

*Fee for Base Program + 3 Specialisations. Total learning duration - 4 Months

No Cost EMI available

1st Installment - ₹ 17,500

2nd Installment - ₹ 17,500

Lifetime Access To Course Material

Guaranteed Paid Internship With Up To 5K Stipend

100% Placement Assistance

Lifetime Access To Premium Community

15+ Certifications (Globally Recognized)

Save Up To 1,00,000 INR On Premium Tools

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Specializations And Certifications

  • Learn how to generate a passive income online by identifying the market and its structure.
  • Generation of affiliate links and promotion using funnels and ads.
  • Ways to promote affiliate products without making the top mistakes people still do.
  • Earn a passive recurring income when you master this module.
  • Social Media Marketing as a source of passive income generation.
  • Setup Google Adsense and run relevant campaigns.
  • Learn how to structure and write compelling sales copy
  • Understand how to leverage features, benefits and advantages
  • Learn to research and hack your competitors using our novel product research techniques.
  • Exact Science behind writing copies for Ads, Emailers, Sales Pages, and Lead Magnets.
  • Apply the power of emotional drivers, even when writing in a B2B environment and master powerful call-to-actions
  • Get Pre-made templates made by our in-house copywriters for you to get started from Day1
  • To set up your professional account on the marketplace
  • How to become a freelancer
  • What to charge for your services
  • Compilation of a team for efficient work
  • How to create contracts and collect payments thereof
You will be assisted to get 15+ valuable certificates (globally recognized) under different domains upon the successful completion of your course. Digital Marketing Certificate from STS Digital Solutions

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KBS Certifications
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SEPL Globe
Technivorus
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Course Curriculum

  • What is the introduction of marketing?
  • Find out how to get started?
  • What are the types of marketing?
  • What is the best marketing strategy?
  • Intro to Digital Marketing
  • Modules of Digital Marketing
  • Why Digital Marketing Buzz?
  • Opportunities in India & Growth Projection
  • What Is Keyword
  • Types Of Keywords
  • What Is Website
  • Types of Websites
  • Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics DA, PA, KPI, etc.
  • Segmentation, Targeting and Positioning (STP)
  • Goals & Funnel
  • Customer Persona & User Journey
  • Key Performance Indicators (KPI)
  • Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
  • Channels Mapping
  • Unique Selling Proposition
  • What is Competitive Analysis?
  • Why Competitive Analysis is Important?
  • How it can help you increase its business?
  • What is Domain?
  • Types Of Domains
  • Historical Importance Of Domains
  • Existing Domain Name Usage Scenario
  • How to buy Domain from Resellers?
  • What is domain flipping?
  • Why would you flip a domain?
  • What is domain drop catching?
  • Where is the best place for domain flipping?
  • Domain Name Server
  • What is Hosting Space
  • Types of Hosting Spaces
  • What Is an IP address?
  • Internal FrameWork Of Internet- Flow Diagram
  • What is Website?
  • How to design the website?
  • Realize and Create Content Management System (CMS)
  • Understand the basics of HTML, CSS, JS, PHP
  • What are website planning and creation?
  • What are the basic steps to creating a website?
  • How to plan a website?
  • Purchasing A Domain
  • Purchasing A Hosting Space Website WireFrame/ SILO Structure
  • Website Wireframe/ SILO structure
  • Basics of Website Building
  • Why A Content Management System ( CMS )
  • Introduction of Wordpress
  • How to Installing and configuring WordPress
  • Posts and Pages in WordPress
  • Managing Themes
  • Working with Plugins
  • Categories and Tags in WordPress
  • What is Ecommerce Website?
  • What is Woocommerce?
  • How to integrate Payment Gateway?
  • What is the most advanced website builder?
  • Which is the best website builder?
  • What is the fastest way to build a website?
  • How much would it cost to create a website?
  • Introduction of SEO
  • What is a Search Engine?
  • How does a Search Engine work?
  • SERP Exploration
  • Algorithms for Search Engine
  • Introduction to basic Ranking Factors
  • Introduction to Keywords
  • Importance of Keywords
  • Types of Keywords
  • Understanding the terms Keyword Density, Keyword Proximity, and Keyword Stuffing.
  • Best practices to shortlist keywords based on Business Objective
  • Tools for Keyword Research
  • Live Exercise: Keyword Research using various Tools
  • Basic HTML Tags Introduction
  • Hierarchy of Header Tags
  • Optimizing Header Tags
  • Anchor Tags Optimization
  • Alt Tag Optimization
  • What do you mean Snippet
  • Types of Snippets
  • Optimizing your Snippets to get more traffic to your website
  • What is a SiteMap?
  • Types of Sitemaps
  • .xml Sitemap
  • HTML Sitemap
  • Generating SiteMap
  • Submissions of SiteMap to Webmaster
  • Live Exercise: Creating Snippets for the Published content
  • What is Link Building?
  • Why is Link Building important?
  • Types of Link Building
  • Reason of Analyzing a Competitor in Digital Marketing
  • Extracting the Competitor Backlinks
  • Live Exercise: Backlink Submission using Competitor Links
  • What is Local SEO
  • Importance of Local SEO
  • Listing the business on Search Engines
  • Creation of Business Listing on Google
  • Importance of NAP
  • Building the backlinks to the listed business on Google
  • Live Exercise: Google My Business Page Creation
  • What is Internal Linking
  • Power of Internal Linking
  • What do you mean by Schema on Google?
  • Schema Setup for Google Snippets
  • Validating the Snippet code on Google Publishers tool
  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Google Pigeon
  • Rank Brain Algorithm
  • EAT (Expertise, Authoritativeness, and Trustworthiness)
  • Introduction
  • What is Web Analytics?
  • Types of Web Analytics
  • Metrics of Web Analytics
  • What to Measure?
  • Introduction
  • Basics & Setup
  • Configure Analytics
  • Walkthrough Analytics
  • Types of Reporting
  • Property, Views & Goals
  • Analytics Demo Account Installation Walkthrough
  • Section Recap
  • What is Google My Business Profile?
  • What are the benefits of having a Google My Business Profile?
  • How do you set up a Google My Business Profile?
  • How to Add Products & Services to Google My Business Profile?
  • How To Fix Suspended GMB Listing With Reinstatement?
  • Introduction
  • Types of Emails
  • Database Segmentation and Demographics
  • How to avoid spam & being blacklisted
  • Email Anatomy
  • Measure Performance
  • Section Recap
  • Email Marketing Assessment Project
  • Introduction
  • Types of Channel
  • Personal and Conversational
  • Conversational Engagement Promotional Tactics
  • What is SMS marketing?
  • What are the rules and best practices for SMS marketing?
  • Why is SMS marketing effective?
  • How does SMS marketing work?
  • Introduction of Whatsapp Marketing
  • Whatsapp Marketing - Need, Goals, & Objectives
  • Features of Whatsapp Business
  • Marketing Automation through Whatsapp
  • How to send Templates through Whatsapp Gateway?
  • Scheduling Whatsapp Messages through Google Sheet
  • Developing your mobile marketing strategy
  • Study the competitive Landscape
  • Getting started App Store Optimization
  • App Store Category and Keywords
  • Organic Reviews and feedback
  • Mobile Web vs App
  • What is Online Reputation Management?
  • Why it is Important for Business?
  • Why Do You Need to Manage Your Online Reputation?
  • How Is Reputation Management Different From PR?
  • What is Artificial Intelligence?
  • Introduction to AI in Digital Marketing
  • What differentiates a machine from a human?
  • AI & Competitive Advantage
  • AI Powered Website Builders
  • Understand lead generation tactics to become a good marketer.
  • Learn how to generate high-quality leads that convert?
  • Which are the best CRM tools?
  • What is the role of CRM?
  • What are the strategies of CRM?
  • What is the CRM process?
  • Why Facebook is Important for Marketing?
  • Various Account Levels on Facebook
    • Page
    • Group
    • Profile
  • Creating a Facebook Page
  • Optimization of Facebook Page
  • Facebook Page Insights
  • Marketing Ways on the Facebook Platform
  • Setting Up a Facebook Campaign
  • Various Marketing Goals For the Successful Business
  • Targeting the Specific Audience on the Facebook Platform
  • Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts.
  • Installation of Facebook Pixel Code into the Website
  • Remarketing With Facebook for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Why Linkedin is Important for Marketing?
  • Various Account Levels on Linkedin
    • Page
    • Group
    • Profile
  • Creating a Linkedin Page
  • Optimization of Linkedin Page
  • Linkedin Page Insights
  • Marketing Ways on the Linkedin Platform
  • Setting Up a Linkedin Campaign
  • Various Marketing Goals For the Successful Business
  • Targeting the Specific Audience on the Linkedin Platform
  • Policies of LinkedIn to Start Marketing
  • Targeting the Specific Audience on the LinkedIn Platform
  • Installation of LinkedIn Pixel Code into the Website
  • Remarketing With LinkedIn for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Why Twitter Is Important for Marketing?
  • Creating a Twitter Account ( Business )
  • Optimization of Twitter Account
  • Twitter Account Insights
  • Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets
  • Marketing Ways on the Twitter Platform
  • Setting Up a Twitter Campaign
  • Various Marketing Goals For the Successful Business
  • Targeting the Specific Audience on the Twitter Platform
  • Installation of Twitter Pixel Code into the Website
  • Remarketing With Twitter for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Introduction of Quora Marketing
  • Why Quora is Important for Business?
  • How to create your own Space on Quora?
  • How to Setup the Campaign for Quora Ads?
  • Types of Quora Ads
  • How to Remarketing on Quora?
  • Quora Account Insights
  • Live Exercise: Adjusting
  • Why Instagram Is Important for Marketing?
  • Creating an Instagram Account ( Business )
  • Optimization of Instagram Account
  • Instagram Account Insights
  • Various Content Ideas for Daily Postings
  • Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.
  • How to Upload a video on YouTube Channel
  • Checklist for Uploading a Video
  • Various Tools For Extracting The Video Tags of Competitors' Videos
  • Live Exercise: Uploading a Video with the Checklist Provided in session
  • Customization of YouTube wall & Channel
  • Best Practices to get more Viewers and Subscribers
  • Creation of Playlists and placing them on the YouTube Wall
  • Unlocking the Various Features of YouTube for the Channel Created
  • Live Exercise: Creating Playlists
  • Tracking the Performance of your YouTube Channel
  • Various Factors to improve the quality of videos using the Insights of Channel
  • Understanding the Sources for the videos to target your audience
  • Live Exercise: Analyzing the Insights from the videos uploaded
  • Can we Earn Money using YouTube?
  • Monetization
  • What is the Eligibility Criteria for Earning Money on YouTube?
  • Becoming a Partner for YouTube in Order to Monetize
  • Creation of Adsense Account
  • Linking the YouTube Channel with Adsense Account
  • Introduction of Pinterest Marketing
  • Why Pinterest is Important for Business?
  • How to Use Pinterest for Marketing
  • Pinterest Account Insights
  • Live Exercise: Adjusting
  • What is Search Engine Marketing?
  • Difference between SEO & SEM
  • Platforms of SEM
  • Why SEM is Important for Running a Business
  • Types of Google Ads
  • Use Cases of each type
  • Conversion Tracking
  • Introduction
  • Understanding AdWords Editor Options
  • AdWords Editor Shortcuts
  • Exporting Accounts into different Formats
  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and its Importance in a Campaign
  • Extensions
  • Keywords Match Types
  • Bidding Strategies
  • Analyzing Search Terms
  • Ad Preview & Diagnosis
  • Negative Keywords
  • Advanced Bidding Adjustments
  • Dynamic Keyword Insertion
  • Effect of Relevant keywords on CPC
  • Live Exercise: Adjusting
  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting
  • Topic Targeting
  • Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Use of CTA Buttons
  • Optimizing Landing Page
  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Creation of Outstream Ads
  • Location targeting
  • Budget Setup
  • Audience Targeting
  • Topic Targeting
  • Placement Targeting
  • Frequency Capping Setup
  • Remarketing Audience Setup
  • Conversion Tracking Code Setup
  • Creation of Google Merchant Center Account
  • How to Upload Products in Merchant Center?
  • Creation of Shopping Ads
  • Location targeting
  • Budget Setup
  • Audience Targeting
  • Topic Targeting
  • Placement Targeting
  • Frequency Capping Setup
  • Remarketing Audience Setup
  • Conversion Tracking Code Setup
  • Live Exercise: Adjusting
  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and its Importance in a Campaign
  • Bidding Strategies
  • Analyzing Search Terms
  • Ad Preview & Diagnosis
  • Live Exercise: Adjusting
  • Introduction
  • Types of Remarketing
  • How to setup Remarketing Campaigns
  • How to create Remarketing List
  • How to choose your membership duration
  • What is conversion rate optimization (CRO)?
  • How to calculate the conversion rate?
  • How do I improve my conversion rate?
  • How to learn video editing?
  • What do most YouTubers use to edit their videos?
  • What are editing techniques?
  • Impact Of Graphics In the Digital World
  • Understanding The Working Of Canva
  • 5 Hands On Assignments On Canva
  • Creating Various Graphic Designs For Various Digital Platforms
  • What is Logo?
  • How to create a creative logo for any brand?
  • What are the steps in creating a logo design?
  • What is programmatic advertising?
  • How does it work?
  • What are programmatic advertising platforms?
  • How is Important for Business?
  • What Is Dropshipping?
  • What are the benefits of dropshipping?
  • How do you make money with Dropshipping?
  • What is the difference between dropshipping and e-commerce?
  • What does inbound marketing mean?
  • What are the types of inbound marketing?
  • How does it work?
  • What does outbound marketing mean?
  • What are the types of outbound marketing?
  • How does it work?
  • Introduction
  • Find and Reach Influencers
  • Influencer Networks & Types
  • Compensating with Influencers
  • Building Strategy
  • Tracking Performance
  • Section Recap
  • Influencer Marketing Assessment Project
  • What is FBA?
  • What is an FBA Amazon?
  • How much does Amazon FBA make?
  • What is included in media buying?
  • What is the role of the media buyers?
  • What is online media buying?
  • Introduction
  • All About Keywords
  • Content Writing
  • How to Write Killer Content for your Website
  • Copywriting
  • How to Write Copy that Sells
  • Section Recap
  • Assessment Project
  • How to write blogs?
  • How to make money via blogs?
  • How to bring organic traffic via blogs?
  • Introduction of Google Adsense
  • How to set up the account?
  • How to get the approval of Google Adsense?
  • How to monetize your website, app, and youtube channels.
  • What is mobile web marketing?
  • What does a web marketer do?
  • What are the types of mobile marketing?
  • How to become a freelancing digital marketing professional?
  • How to become a freelance digital marketing project?
  • How do freelance digital marketers get clients?
  • Introduction
  • What is Affiliate Marketing?
  • Why do Affiliate Marketing?
  • How does Affiliate Marketing Work?
  • Promotional Marketing Activities
  • Measure Performance & Commissions
  • Section Recap
  • Affiliate Assessment Project
  • Learn how to sell on platforms like Amazon, Flipkart, and Nyka, and scale the business?
  • What is the most profitable way to sell on amazon?
  • How much an average amazon seller earns?
  • Mock Interview Sessions
  • Building a strong LinkedIn profile to shortlist.
  • What are personality development classes?
  • How to improve your personality and smartness?
  • What are the aspects of personal development?
  • What do mentors do for startups?
  • How do you structure a mentoring session?
  • How do you mentor a startup company?

In this module students are given a project as a final task in their course.

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