Top 10 Benefits Of Twitter Marketing For Business

benefits of twitter marketing

Top 10 Benefits Of Twitter Marketing For Business [2020]

Twitter is one of the world’s most popular social media platforms with more than 300 million users. Many businesses use Twitter to reach and connect with their customers.

Twitter can help you reach a wide audience and connect with your customers. It is a go-to social media platform for businesses to communicate with their customers effectively. Companies at all scales have been using Twitter to grow their business. Another reason that encourages businesses to promote their product or service on Twitter is that it is very cost-effective to promote a product on this platform. It is also quite easy to set up and maintain a Twitter business profile. Let's look at some of the benefits of using a Twitter Account.

1. Monitor your Brand

Have you been trying to find out what people are saying about your brand?

Twitter makes it easy to gather information because you can track when people are mentioning your company’s name or Twitter account in tweets.

Also, if you have a special hashtag associated with your organization, you can find out who is mentioning your hashtag. This is an efficient source of real-time branding data.

We suggest utilizing Twitter’s own Tweet Deck (https://tweetdeck.twitter.com)! The customizable dashboard lets businesses schedule tweets as well as track mentions and hashtags.

2. Find out about Industry Trends

Every industry has its own unique trends and events, and that includes yours.

You can find valuable resources and information about your industry on Twitter if you look through trending topics on Twitter. You can also search for keywords that apply to your business or titles of your most popular pages to see who’s talking about them on social media.

It’s a great way to see what your peers are talking about in your industry, and you can use that information to create new content ideas for your site.

3. Talk with Customers

You can’t do better than Twitter when it comes to communicating with your customers. Some businesses even use Twitter to respond directly to customer service issues.

The most important thing to remember is that everything you say is publicly visible unless you send it through a private message. Yes, you may be open to third-party critiques of your customer service processes.

But if you’re prepared to use Twitter for customer service, you can position your company as transparent, and down-to-earth. In fact, almost 8o% of small to medium business owners use Twitter as an extension of their customer service efforts.

twitter brand marketing


4. Create a Brand Personality

Is your brand witty? Eclectic? Classic? Serious? Thoughtful?

You can establish a brand personality using Twitter just based on how you style your tweets.

What you tweet or what content you post, expresses who you are and what you do. It’s Branding 101. Since Twitter dispenses your content, your brand message is easily conveyed using the platform.

In fact, more than 70% of Twitter users feel better about small to medium sized businesses after following them and reading their tweets. And about 79% have retweeted a small to medium sized business, which means your brand message has a bigger chance of reaching more people.

Set up a plan for the overall feeling you want to create with your Twitter presence and follow it closely. You should have at least a brief idea on how you’ll create tweets and respond to other tweets, especially criticisms.

Will you keep speaking through your brand personality when someone criticizes you? Or will you act more professional to show customers that you take their feedback seriously?

5. Drive Web Traffic

If you have a Twitter page with followers, you can direct those followers on your website.

Or, if you have a blog post to share, or maybe you have developed a landing page for a certain marketing campaign.

Either way, you can use Twitter to get new users to your site with a quick message and a link.

However, you need to regularly tweet for people to see your content. Two or three tweets a day isn’t going to make a difference in your traffic either. Start with 10-15 tweets a day and work up from there. The more you tweet, the higher your clicks. (But no spamming your followers!)

twitter conversation


6. Conversation on Twitter is in Real Time

Just like talking to your friends on your mobile, Twitter lets you have an open conversation with your prospects and leads. This is one of the most important benefits of using Twitter for your business.

Instead of exchanging emails with your customers over weeks, Twitter allows you to talk to your customers in real time and interact with them, there and then.

For customer support, this can be a huge plus in terms of solving issues for your customers. This definitely will help you in improving customer satisfaction as you will be able to solve problems within minutes as opposed to taking days in sending emails back and forth.

Another way your business can use Twitter is to contribute to conversations that are relevant to your business. It's an excellent opportunity to position yourself as a thought leader. Since the conversations are happening as you are watching them, you can contribute to these conversations and connect with like-minded people. Twitter chats are a great example of this.

7. It is heaven for Marketers

Twitter has plenty of data about customers which your marketing team can easily access and capitalize on. It can be a valuable asset in making targeted ads for different objectives like increasing website visits, etc.

Twitter has everything that marketers want in a Social Media Platform. Because of its openness, you can strike up a conversation with anyone and view their profile and see if they fit into your persona of an ideal customer.

You can have insights into how your activities are affecting your business ROI through Twitter analytics. Moreover, you can predict some trends related to your business and already start engaging with your followers on Twitter.

8. Boost your SEO

Twitter and Google have a special relationship. You benefit from this, since your tweeting boosts your overall SEO.

For example, tweets appear in Google searches. Thus, include your ideal keywords in your tweets to help your ranking for terms related to your business.

Tweeting frequently and about topics for which you want to rank can contribute to your overall online footprint.

Doing good in search and on social media is a factor in your overall metrics for getting found online. Klout and Alexa rank you based on your social impact and search. Using Twitter for business can boost your impact and results.

9. Increase Authority

As your Twitter following increases and you share more quality content with your audience, your authority climbs.

If you’re trying to be known as an industry expert or become a sought-after speaker, Twitter can propel your notoriety and influence.

Since, people and the open nature of Twitter, your visibility increases as more people find out about you, your knowledge, and your expertise.

Once people start looking to you for advice, your authority grows. By continuously sharing yourself with your followers on Twitter, you can raise your authority in a particular niche, which can greatly help your business.

twitter feedback


10. Gather feedback

Using Twitter for business, you’re able to recognize what your customers want. People are happy to provide feedback, opinions, guidance, and information.

This is your chance to interact on the front line with your audience. Talk with people on Twitter. Figure out what they need help with, and what they like and don’t like.

A lot of small businesses overlook this benefit. Don’t ignore your fans. Listen to them!

Another benefit of Twitter for small business is gathering valuable information about your competition. You can see how your competitors’ audience is reacting to their products, services, and content and act accordingly.

How can you find relevant conversations, monitor your competitors and find potential customers? Twitter’s Advanced Search capabilities are amazing! This post from Social Quant will show you the ropes of Twitter searches.

Wrapping Up

You need to have a presence on Twitter and start getting active on the platform because, well I told you the 10 benefits of using Twitter.

The benefits of Twitter for any kind of business are many, so it’s always a shame to watch them pass on the opportunity. The benefits go beyond leads and conversion! We hope you’ll give Twitter a try!


Shivangi Gambhir
Written By: Shivangi Gambhir