How To Build A Digital Marketing Plan That Drives Results

How to Build a Digital Marketing Plan That Drives Results

How To Build A Digital Marketing Plan That Drives Results

When it comes to digital marketing, there are many things that you can do to drive results. However, a lot of people don't know how to develop and implement a truly effective digital marketing plan. This guide will help you understand how to build a digital marketing strategy that drives results, and how it can be used on your website or app.

Step 1: Conduct A Digital Marketing Audit

digital marketing audit
  • Before you start building your digital marketing plan, make sure you have a clear idea of the problem that needs to be solved.
  • Define the goal in terms of what it is and why it matters to your business.
  • Set goals that are ambitious but realistic so that they can be achieved without breaking the bank.

When setting goals for yourself or others, try not to worry too much about what other people's goals might be—focus on yours!

Step 2: Know Your Ideal Customer

Knowing your ideal customer is the key to creating content that will drive results.

When you know your ideal customer, you can better understand what they want and what they don't want. That information will help guide the types of content you create for them, which in turn gives them a better experience overall.

Step 3: Create Buyer Personas

buyers personas

A buyer persona is a fictional representation of your ideal customer. It can be based on research, interviews and analysis of data. Personas should include demographic information, behavioral patterns and psychographics to help you better understand who you're selling to.

Personas are used to inform all marketing decisions because they provide insight into how you want the end user to behave when interacting with your brand or product. They help drive content creation strategies by providing goals for what kind of content will best reach those users at each stage in their journey (i.)

Step 4: Perform Competitor Research

  • Review their websites and social media accounts.
  • Look at their advertising campaigns.
  • Analyze the keywords and content they use on their sites, as well as in their ad campaigns.

Step 5: Pinpoint Your Goals

By now, you should have a good understanding of what your business goals are and how they relate to Digital Marketing. Now that we've covered the basics of setting up a digital marketing plan, let's talk about how to define your goals in step 5.

  • What are the goals of my business?
  • How will these goals be accomplished through digital marketing?
  • What problem am I trying to solve with this campaign or platform?

Step 6: Create A Content Plan

Content is king, and the more content you create, the more likely it is that your audience will find you. It's important to remember that your website should be used as a vehicle for promoting your business and its services. By creating blog posts, ebooks and other types of content that are relevant to your target audience (and shareable), you can build an engaged community of readers who value what they read on your site.

Content doesn’t have to be complicated—it just needs to be valuable! If people want something from you (like information), they’ll look at how much value they get out of every piece of content before deciding whether or not they should buy something from somewhere else instead. In this case, providing valuable content in multiple formats (such as video) can help boost conversions by increasing trustworthiness while also providing useful information about products/services offered by businesses like yours.

Step 7: Brainstorm Touch Points And Assign Channels

brainstrom touch points and assign channels
  • Think about the different ways your customers interact with your brand. What is the most common way they talk to you? How often do they use that channel? What do they like or dislike about it?
  • Consider how your customers will interact with your brand in the future. How can you make sure that this touch point is a good fit for them, even if it’s not currently being used by anyone else? For example, if there are users who are more likely than others to use mobile device-based apps but don’t have any other way of connecting with you (for instance, because they don’t have access), consider creating an app so those users can still get in touch—and give yourself time before launching it so that testing can take place first!


By now, you should have a better understanding of what it takes to create a digital marketing plan that drives results. Remember that no matter how much information you have at your disposal, there is always more to learn and discover. If you’re looking for additional resources on this topic, we recommend starting with our blog post "How To Build A Digital Marketing Plan That Drives Results."

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Sahil Goyal
Written By: Sahil Goyal