How To Create A B2B Lead Generation Campaign That Converts

how to create a b2b lead generation campaign that converts

How To Create A B2B Lead Generation Campaign That Converts

It’s often said that you can lead a horse to water, but you can’t make him drink. That same concept applies when it comes to your business-to-business (B2B) lead generation campaign. It doesn’t matter how good your creative marketing ideas are if they don’t lead your target audience to take the actions then it is not useful. Here are ways to create a B2B leads that converts.

Start With A Goal

Before you start, it's important to define your goal. Is your goal to reach 1,000 leads by the end of this month? Or is it to get 10% more sales than last year? Whatever your target number is, set an objective and make sure that the campaign will help you achieve it.

Don't worry about what other people are doing—you should be focused on what works for your business and its goals. If a competitor has more social media followers than you do but they don't convert as many people as they should (or at all), then that might not be something worth worrying about right now; instead focus on increasing conversions so that those numbers go up over time instead!

Define Your Target Market

define your target market

The first step to creating a successful lead generation campaign is knowing who you're trying to reach and why. To do this, you need to define your target market by demographics, psychographics, and behavior.

  • Demographics: Who are they? What are their ages? Where do they live? How much money do they make per year? Are there any other facts about them that might be useful for the business in question (i.e., gender)?
  • Psychographics: What adjectives describe them best (e.g., "laid back", "friendly", etc.)? What adjectives don't apply but still seem relevant ("competitive" instead of "aggressive", for example)? Do these words describe something about how people interact with one another when meeting each other—or does it simply refer to personality traits alone.

Create A Buyer Persona

create a buyer persona

In order to create a B2B lead generation campaign that converts, you need to understand the target audience and their wants and needs. This means creating buyer personas that represent your ideal customer base.

Buyer personas are based on demographic information, psychographic profiles and buying processes. They help marketers better understand their customers' motivations for purchasing products or services in order for them to customize marketing strategies accordingly.

Determine The Best Lead Channels

The next step is to determine which channels are best for your campaign. This will help you decide how much time and resources you want to devote to each channel, as well as when and where you want to run your ads. You also need to consider if there are any limitations on what type of content or calls-to-action can be used in these channels. For example, many B2B lead generation campaigns use email marketing because they have an established relationship with their audience but using Facebook ads requires more work than just sending out emails since people may not be familiar with your brand or products yet (and this could lead them away from converting).

Develop A Lead Scoring System

When you receive negative feedback, don't get defensive. Instead, use the opportunity to improve your business and provide customers with what they want.

There are many different ways that you can score leads, including:

  • Time spent on site (e-commerce)
  • How far through the sales funnel they've gotten (customer journey)
  • Time spent on site (e-commerce)
  • Social media activity (including likes/comments/follows)
  • Email activity
  • Purchase history

Generate Leads With Content Marketing

Content marketing is a great way to generate leads. It's a long-term strategy that can help you reach your target audience, but it's not just blogging—it can be anything that helps you get in front of potential customers and sell them on whatever it is you're selling.

You'll want to focus on creating content that solves problems for potential buyers and educates them about what makes your company different from the competition (and why people should care).

Do you want to know benefits of Content Marketing for SEO then this blog will be helpful Why is Content Marketing Important For SEO?

Generate Leads With Retargeting Ads

generate leads with retargeting ads

The most effective way to generate leads is through retargeting ads. Retargeting is a strategy that shows ads to people who have already visited your website, and it can be used to increase the number of leads you get from your website.

Retargeting works by showing an ad on another site—such as Facebook or Google—that users have previously visited but not yet converted into a lead. So if someone visits a page on your website and leaves without converting into a lead, they're still being tracked as part of this process because they've been served an ad once before they've left the site again! This means that even if there isn't any new content being shown at all times, these individuals are still counted as part of each campaign's overall effectiveness.

Generate Leads With Social Media Marketing

Social media marketing is an effective way to generate leads. In fact, it’s one of the most popular methods for lead generation today

Social networks are great places to connect with your audience, build awareness and trust, as well as create communities of advocates who can help spread the word about your brand or business. The key is to use social media in combination with other channels like email marketing or paid search ads.

STS Digital Solutions provides the Best Social Media Marketing Services in Faridabad

Generate Leads With Search Engine Marketing And SEO

Search engine optimization (SEO) is one of the most effective ways to generate leads for your business. But it can be expensive and time-consuming, so if you don’t have the resources or budget for this type of campaign, then it may not be worth pursuing.

While SEO is an excellent way to generate new potential customers, it’s important that you consider all options before deciding on how best to go about growing your B2B lead generation efforts in 2023 and beyond.

There Are Many Ways To Generate B2B leads, But Not All Of Them Will Work For Your Business

You can generate leads in a number of ways. The most common way is through advertising campaigns on social media, but there are many other options. Here's a list:

  • Email newsletters
  • Social media ads (Facebook and Twitter)
  • Landing pages on your website


As you can see, there are many different ways to generate B2B leads. That's why it's important for businesses to choose the best lead channels for their company and their industry. If you're not sure which channels will work for your business, start by doing some research and seeing what others have done in your space before diving in headfirst!

Looking for the Best Digital Marketing Agency in Faridabad then no one can beat STS Digital Solutions. We are experienced in providing various digital marketing services like; SEO, Social Media Marketing, Content Marketing, Online Reputation Management and more.

Sahil Goyal
Written By: Sahil Goyal