How To Do SEO For Small Website?

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How To Do SEO For Small Website?

Your web presence can have a huge impact on your small business. In today’s world where everything is going digital, having a website is crucial for your business. Search engines are one of the leading traffic generators. At the most basic level, SEO is about showing search engines that your website is a relevant resource for people searching for information about your industry.

What is SEO?

Let’s have a look at “what is SEO?” in a little more detailed manner.

Search Engine Optimization is a meticulous, technical, and creative process to enhance the luminosity of a website in search engines. The key function of SEO is to propel more useful traffic to a site that converts into sales.

The tips you are going to read here will help you create your SEO friendly website.

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Some major pointers to remember:

  • Don’t block search engines crawling your site.
  • Don’t confuse or annoy a website visitor.
  • Have an approachable design that works on mobile and desktop.
  • Optimize for customers local to your business.
  • Register your website with Google Search Console.
  • Geotarget your site in Search Console.

On-Page SEO:

  • Include your keyword at least once in the Page Title.
  • Include your keyword at least once in the Main Content on the page.
  • Avoid keyword stuffing.
  • Optimize your meta description to have a clickable SERP snippet.
  • Ensure the Main Content of the page is of high-quality and written extremely well.
  • The keywords you want to rank should be present on your site.
  • Add value to pages with images, videos, and tables.
  • Trim outdated content from your site.
  • Avoid publishing and indexing content-poor pages.
  • Disclose page modification dates in a visible format.
  • Do not clutter your page with unnecessary ads.
  • Link to related content on your site with useful and relevant anchor text.

Above were just a few On-Page SEO tips to go by.

  • Use a simple navigation system.
  • Ensure old SEO practices are removed from the site.
  • Avoid implementing old-school SEO practices in new campaigns.
  • Consider disavowing any obvious low-quality links.
  • Provide Clear website domain ownership, contact and Copywrite details on your site.
  • Share your content on the major social networks.
  • Monitor any user-generated content on your site.
  • Ensure fallacious conversion rate optimization practices are not adversely impacting organic traffic levels.
  • Get backlinks & Convert visitors.

Owning a website isn’t enough either. You need to maintain and update your site as often as you can just like you need to do with everything else in your business.

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Easy to Navigate

This is one of the key parts of creating a website. Your site should never look outdated, having an unprepossessing site makes it difficult to navigate. Your site should be navigable even to those who are technologically unlettered. If your site is difficult to steer, reconsider how your website is structured, and try again.

Write Great Blogs

The technical purpose of regular blog postings is to tell search engines that your website is persistently being updated, and each new page should be indexed. This makes your site more conspicuous in search results for industry-specific keywords.

But the intent of the blog is multilateral; both your current and future customers and clients will use your blog as a resource to sort through useful information that pertains to their needs and solves their problems. Blogging can’t guarantee you a customer, but recurrent visitors mean they’re interested in what you offer, which can potentially lead to a sale.

Create Assorted Content

Blogging is great but having your audience read a wall of text can be monotonous. Adding a little variety to your content will rejuvenate how your message is conveyed. And will also help your site get recognized by search engines.

Add videos that are much more welcoming to your audience. If you don’t have the time for blogging or making videos, consider including images. Add an infographic where it makes sense to enhance the visibility of your blogs. Also, don’t forget to ‘alt text’ of your image. Use relevant keywords as they help make search engines understand the images you placed, as well as making it accessible for those who are visually impaired.

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Accessible on Mobile

Make sure your website can be viewed across multiple browsers and is mobile-friendly. If your site is not accessible on smartphones or tablets, it is not SEO friendly. This means you’re allowing your competitors to outrank you in the search results.

You are not limited to the above-mentioned things. There are a ton of things you can do to ensure your website is indexed. And can be easily tracked by the search engines. If you haven't considered it already, you can Hire a Digital Marketing Specialist to do all the work for you.

Shivangi Gambhir
Written By: Shivangi Gambhir