How To Increase B2B Sales With SEO Services?

increase b2b sales with SEO

How To Increase B2B Sales With SEO Services In 2020?

Most B2B companies know that SEO is profitable, but hesitate to address it because of time and budget impediments, or just don’t know where to start. Much like how consumers approach Google when they’re looking for help, so do businesses. For B2B companies, being found prominently on Google means being seen by people looking for your products or services, right at the moment of need.

SEO can make one of the biggest results on lead generation and can effortlessly be one of the most cost-effective channels for new lead acquisition. So, it’s time to get off the hedge and make SEO a priority in your company.

importance of google

Why Google Is Important?

When exploring SEO, you’ll discover that if the content is queen, Google is king. Google wants to give prominence to websites that are relevant and authoritative. Relevance is evident: does this site serve the conscious purpose? Do visitors seem to have a good experience? Does this site deserve to have a top-ranking? And The social proof from all of the visitors; the positive reviews; the authority features; it all indicates that your website is of high quality. It has authority. Google’s algorithms use this process when it is deciding where to rank websites in the market. It’s all about which sites are being talked about, visited, and mentioned by people who know what they’re doing. This authority is measured primarily through links. When a website is linked to you, that’s a “vote” of authority. A link from a popular, known, and high-quality site is a more valuable “vote” than a link from a low-quality site. Further mentioned are a few steps to keep in mind while doing a B2B SEO:

Step 1: Quality is important

Producing lengthier and high-quality content is one of the best ways to increase your SEO ranking. There are a few reasons. Organic traffic is the best source for generating traffic. Better the traffic, the better the result. Today’s search engines deploy advanced algorithms that rank websites based on content quality, relevance, and recentness of content. Search engines also give weightage to social engagements such as shares and likes. Only relevant and quality content would be shared and liked more. Websites with high domain authority will also link to your site if you regularly produce quality content that is not just relevant but also original.

Lengthy content has more keywords that will rank in search, but keywords are only one facet of how SEO works. Content that provides value to the readers will increase the time readers spend on your website. Search engines like Google see a longer time on a page as a sign that readers found value in your content. If Google’s algorithms anticipate that readers value your content, Google will rank your content higher.

optimizing your website

Step 2: Optimizing your Website

Your content helps your buyers build trust and confidence in your business. For B2B concretely, your buyers want to know that the vendors they work with are reliable, and can be trusted. Content is how Google reads and understands the internet. A rough suggestion, aim for 250 words per page and make sure you have separate pages targeting each of your main keywords, services, or topics. There are a few things you should keep in your considerations while writing content for a website:

  • Use of keywords in your content- Keyword research is the core of a successful SEO strategy. The search terms will be different on each level of decision-making. On the initial level, searchers may make very broad requests while other users may search for more detailed keywords to meet certain specifications.

  • User intent- Google’s algorithms are now good enough to know that keywords are almost worthless without considering the user’s intent. Do they want to buy or learn? Create content that answers the question supporting the keyword.

  • Content-type- Understand your audience and then create the content which is valuable to them. For instance, beginners are more likely to be captured by a video, infographics, or eBook, something that explains the basic concepts while, executives may be more inclined to exchange email addresses.

Step 3: Links and Authority

In addition to a well-optimized website, it’s also important that Google perceives your site as an authority. Its primary measure of authority links. Google decides whether your website deserves a high ranking is through the use of “backlinks”. A backlink is a link that refers clicks to your content found on other websites. Quality backlinks help build your website’s authority and trustability in the eyes of search algorithms. Google, specifically, takes both the quantity and quality of the backlinks into consideration when determining a website’s authority. You’ll have to be experimental to procure quality backlinks. Public relations endeavors may help you procure earned media that is, editorial mentions in the press. Or you can share your proficiency as a guest blogger on another site. The best way to procure backlinks for your business will differ, but it will usually require work on your end.

convince & convert customers

Landing The Sale

Once you’ve attracted users to your website, your work is not done yet. The most important norm is the one that has a business impact that is, conversions. A conversion means when a website visitor becomes a lead or a sale. This is all that matters, as an increase in leads and sales is what will lead to a business’s growth.

If you’re not keeping a track on conversions inside Google Analytics, really should. As your conversion goal is a form completion or a purchase, pulling these into Google Analytics will show you which marketing channels and pages on your site are providing most of the benefit to your business.

The next norm that you will want to track is organic traffic. This is the number of people visiting your site by finding it in Google’s organic search. Seeing an increase in the number of people heading to your site is clear proof that it’s increasing in the ranking. The next step is to generate more conversions from those website hits.

Not all SEO leads will convert into being paying customers on your home page, therefore, you must optimize all pages of your website to generate leads. Creating authoritative and valuable content is just one way that you can procure leads from SEO results. Most B2B buyers are already through the buying process before they meet with a sales representative. Leading potential clients to strategic landing pages will help you seal the deal. Having a distinctly designed website that allows new users access to your benefactions is the key to turning search engine traffic into sales leads.

Shivangi Gambhir
Written By: Shivangi Gambhir