15 Expert Tips To Improve Your Facebook Marketing Strategy [2021]

The impact of social media is growing every day. It has weaved its way into so many of our living patterns. Working, shopping, or even playing have all been intensified by the minute-to-minute use of social media platforms. It has become one of the leading platforms for Digital Marketing globally. It is also one of the preferred mediums across all industries due to the user base.

Though several facets contribute to creating a successful business page on Facebook, there a few best practices that work well to make successes grow.

Do you want an extremely productive Facebook business page? If yes, go explore these 15 result-oriented ways of improving your business page on Facebook.

Now, let's dive in!

1. Show Your Side

When it comes to the different social media platforms, each one has unique benefits and reasons for people using it. With Facebook, the aim is building relationships and giving your company a chance to show your humane side, and using the platform with that aim will help to expand your reach. Your customers know that you're a business, and if they want to know more about your company, they’ll go to your website. When they seek you out on Facebook, however, they want to know more about the people behind the organization. That’s why Facebook is such a great place for content that involves a behind the scenes look at your office, employee profiles and features, exciting news about your industry, and other posts that will give your followers a more meticulous and dynamic view of who you are.

2. Content Strategy is a major performance Influencer

The content strategy makes a rigorous difference in marketing performance on Facebook. In optimizing impressions, profile picture must be used correctly as it plays a major role in intriguing your followers and triggering interactions, including search and comments.

An image is important in any Facebook strategy. Profile pictures of brands need to be kept simple and 180×180 pixels will be subtle and avoid clutter in a small space.

3. Identify your Right Audience

Though there are billions of users in this medium, they can be categorized into various groups. This has been an advantage for the brands as they can create adverts for their specifically targeted groups. However, the challenge lies in deciding the potential consumers and finding the right way to approach them. Once this step is accomplished, the rest is executing it. This segregation can be made regarding demographics, age, interest, gender, etc.

4. Use Facebook Insights

Facebook has a built-in monitoring tool for their platform called Facebook Insights, and this is a priceless resource you can use to gain a better understanding of your audience and how they respond to your page and your posts. Here's how to do it: log into your Facebook account and go to your page, then, click on “view insights” and “reach” to see how your previous posts have performed, and what variety of content and posts have reached the largest audience. Then, you can adjust your future posts to be more like your best-performing ones from the past.

5. Use a bit of Video Content

There are several different types of videos that you can create to deliver your brand’s message on Facebook.

• Live Video
• Tutorial Videos
• Informational Videos
• BTS Videos
• UGC Videos

Experiment with different types of videos of varying lengths to see what appeals to your audience. And remember, just like text-based content you can repurpose your video. Create a brief snippets from a long tutorial and record your live video for replays.

6. Promote and Distribute your Video Content Immensely

Hot in Social Media recommends several strategies for building an audience for your live video stream.

Build buzz around your Facebook Live event. If it is a set of series, promote it like a TV show with multiple episodes. Share clips of the video across numerous social channels to create buzz. Post links to the content in your Facebook Groups (if it’s not against the rules!), and use Facebook Messenger and email to notify your fans when you publish a new video.

7. Change your content types

There's a wide variety of content types out there, and it will befit you to offer your audience a variety. Most importantly, you want to make sure that your posts aren't all promotional. Only 20 percent of your posts should be promotional, and the rest should be social. Here are some ideas for different content types you can explore:

• Native Video
• High-quality Images
• Livestream Video
• Text posts that link to blogs, eBooks, and other content

8. Take Advantage of Relevant Pages

Instinct might tell you that Facebook is an every-business-for-itself type of environment, but there are times when it’s appropriate and even beneficial to mention, promote, or link to another business’s page. Here's why, when you tag another business or a website in your post, the post shows up not only on your page but also on theirs, meaning you get double the exposure.

However, it’s not appropriate to tag any business in your post just to get the reach, and there must be a good reason why you'd link to or mention the other business. Furthermore, when you do this, there's also the hope of reciprocal tags and posts from other businesses, or you can consider a sort of promotional partnership with other companies in the same niche as yours.

9. Use Metrics

What is the significant difference between online and offline adverts? Other than the palpable digital features, online campaigns can be measured down to the last cent. This feature is not available in the offline campaign, making it very strenuous to measure the actual ROI. The Facebook ad manager can help you keep track of the campaigns, measure effectiveness, and provide a valuable source of information for planning future activities.

10. Engage with your Audience

Facebook is all about building relationships, and a large part of that is done by engaging in conversations, answering questions, asking questions, and commenting on your posts and those of other people and other businesses.

This is also an excretion in building brand recognition, because the more you are actively participating in comments and conversations, the more people will see your name. Another great way to engage followers is to pose questions and start conversations of your own because this sparks more discussions and gives you, even more, opportunities to show people who you are and what your cause is.

11. Use Facebook Ads

The Facebook advert is not just about positioning a photo in the sidebar or the middle of the page. The advertising options have elevated, and they offer a unique response rate for each industry. Facebook ads, as part of a broader social media marketing campaign, are like PPC ads within a more extensive SEO Campaign, you don’t want to rely on them entirely, but they can help you achieve short-term results as part of a broader and more long-term endeavor. One appreciable thing about Facebook ads is that you can target them so specifically that you are almost guaranteed to reach the right audience.

12. Test your Adverts

One of the main advantages of using this medium is the ability to create shorter campaigns. This could be interpreted as the opportunity for brands to experiment with different creatives for the same drive. They can comprehend the consumer response for each advert and determine what works best for them. The crucial fact to remember in these mediums is to maintain uniformity and convey the brand message.

13. Take a sneak peek into your Competitors

Keeping a close eye on the competition does not precisely read as stalking. It is a part of the market research, and it is one of the fundamental requirements for success. Companies get some of their best ideas from the competitions. It is also the way of ensuring a position in the race. Brand wars are a classic scenario for pronounced MNC’s, and small businesses can replicate it. There are several schemes to keep track of your peers like subscribing to a Google alert with industry-specific keywords.

14. Get yourself Verified

Have you ever noticed the blue checkmark abutting the names of several companies or influencers on Facebook? That is a verification mark, and it stipulates that the page is authentic, meaning it belongs to the person or company it claims to be. Along with guaranteeing that you are who you say you are, this verification will also lend you higher priority in search results, meaning new followers will be able to find you more easily. For smaller businesses, there’s instead a gray checkmark that offers the same verification (the blue one is reserved for larger companies).

15. Repost

You’ve probably heard people talking about the importance of evergreen content, and one of the reasons it’s so important is because it allows you to repost old content and it will still be relevant. When you do repost, it’s important to choose content that performed well in the past, and that means it was successful at encouraging engagement and that your followers will find it valuable. If imperative, edit the content to update it moderately or make it more relevant for today’s audiences.

The Bottom Line

These valuable tips have been influential for brands to establish connectivity with their consumers. When you set out with the goal of proliferating your Facebook reach, the crucial thing to remember is that the type of content you share is much more vital than anything else. People don’t use Facebook just so brands can sell to them: they use it to keep in touch, to nurture relationships, and to share content they find worthwhile. A crucial element needed for a successful activity is the “call for action” and follow up. Facebook ad campaigns are just the beginning, and there should be a clearly defined plan to utilize these results. Other vital factors to remember include orchestrating evergreen content that you can repost down the road, engaging in discussions through questions, answers, and comments, and using Facebook Ads strategically to reach out to people who are part of your target audience.

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